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| Author | : David Kupelian |
| Publisher | : WND Books |
| Total Pages | : 0 |
| Release | : 2015-10-13 |
| Genre | : Marketing |
| ISBN | : 9781942475217 |
Argues that brilliant marketing strategies have persuaded Americans today to accept ideas and behaviors that would have horrified previous generations.
| Author | : David Kupelian |
| Publisher | : Simon and Schuster |
| Total Pages | : 306 |
| Release | : 2010-02-16 |
| Genre | : Political Science |
| ISBN | : 1439168644 |
David Kupelian, veteran journalist and bestselling author of The Marketing of Evil, probes the millennia-old questions of evil—what it is, how it works, and why it so routinely and effortlessly ruins our lives—once again demonstrating his uncanny knack for demystifying complex, elusive, and intimidating subjects with fresh insights into the hidden mechanisms of seduction, corruption, religion, and power politics. Analyzing today’s most electrifying news stories and hot-button topics, Kupelian explores such profoundly troubling questions as Why are big lies more believable than little ones? How does terrorism really work? Why do so many celebrities who “have it all” end up self-destructing? Why are boys doing worse in school today than girls? Why do we treat the problems of anger and depression with drugs? . . . and much more. Fortunately, once we really understand “how evil works”—both in our own lives and in the world at large—evil loses much of its power and the way out becomes more clear.
| Author | : David Kupelian |
| Publisher | : Cumberland House |
| Total Pages | : 266 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
This meticulously researched book reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold back to them by highly skilled marketers.
| Author | : Hugh MacLeod |
| Publisher | : Penguin |
| Total Pages | : 126 |
| Release | : 2011-02-17 |
| Genre | : Business & Economics |
| ISBN | : 1101475757 |
The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.
| Author | : Marc J. Kuchner |
| Publisher | : Island Press |
| Total Pages | : 248 |
| Release | : 2012-06-22 |
| Genre | : Science |
| ISBN | : 1610911733 |
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 288 |
| Release | : 2012-05-22 |
| Genre | : Business & Economics |
| ISBN | : 1118240960 |
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
| Author | : David Kupelian |
| Publisher | : Simon and Schuster |
| Total Pages | : 318 |
| Release | : 2022-03-01 |
| Genre | : Political Science |
| ISBN | : 164572039X |
Millions of Americans today embrace ideas and behaviors that would have horrified all previous generations. Why? Why have thousands of years of Judeo-Christian moral standards – the very foundation of Western Civilization – been demonized and criminalized? Why are America's families disintegrating and her schools and colleges poisoning the minds of our youth? Why is our culture becoming ever more bizarre, corrupt, degraded and deranged? Why are 3,000 innocent American children aborted daily? In this widely acclaimed exposé, veteran journalist David Kupelian reveals the brilliant marketing strategies that have turned America upside down: "Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive? In a word, evil." Now, in a new and expanded edition of his culture-war classic, David Kupelian continues to expose the ever-more audacious marketing campaigns and grand deceptions that threaten the very future of America. NEW EXPANDED EDITION OF THE CLASSIC BESTSELLER! "David Kupelian is one of the most thought-provoking and iconoclastic writers I know." — SEAN HANNITY "Every parent in America needs to read this book. David Kupelian skillfully exposes the secular Left's rotten-apple peddlers in devastating detail." — MICHELLE MALKIN "If you really want to understand the adversary's thinking and help turn the tide of battle, read this book!" — DAVID LIMBAUGH
| Author | : Eliot Spitzer |
| Publisher | : MIT Press |
| Total Pages | : 96 |
| Release | : 2011-04-18 |
| Genre | : Political Science |
| ISBN | : 0262295113 |
In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.
| Author | : David Siteman Garland |
| Publisher | : John Wiley & Sons |
| Total Pages | : 182 |
| Release | : 2010-11-18 |
| Genre | : Business & Economics |
| ISBN | : 047093381X |
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
| Author | : Ken Power |
| Publisher | : Cricketsong Books |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Business failures |
| ISBN | : 9780971448100 |
The rise and fall of Value America.com.
