The Marketing Of An Environmental Issue
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| Author | : Sukki Yoon |
| Publisher | : Routledge |
| Total Pages | : 227 |
| Release | : 2018-10-11 |
| Genre | : Business & Economics |
| ISBN | : 1315392526 |
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
| Author | : William Winston |
| Publisher | : Routledge |
| Total Pages | : 452 |
| Release | : 2013-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1136590331 |
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
| Author | : William Winston |
| Publisher | : Routledge |
| Total Pages | : 416 |
| Release | : 2013-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1136590269 |
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
| Author | : Raymond Cook |
| Publisher | : GRIN Verlag |
| Total Pages | : 8 |
| Release | : 2013-06-05 |
| Genre | : Business & Economics |
| ISBN | : 365644174X |
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Newcastle, language: English, abstract: The issue of environmental degradation has been a major concern in the world. United Nations Environment Programme (UNEP) has been keen on the raising public concern and awareness of environmental problems and also suggesting ways of protecting it. Many countries have also been campaigning for environmental protection. Media reporting on environmental issues has also increased greatly. Being green in marketing is a concept which advocates for marketing strategies that will help in the prevention of environmental pollution through the production, promotion, distribution and consumption of products that do not cause harm to the environment. Consumer, marketers and producers are advised to look for strategies that will help prevent environmental pollution in their daily activities. Green marketing emerged as a result of rising concern over environmental degradation, which increased worldwide interest in alternative production and marketing systems that help in the reduction of environmental pollution.
| Author | : Martin Charter |
| Publisher | : Routledge |
| Total Pages | : 342 |
| Release | : 2017-09-20 |
| Genre | : Business & Economics |
| ISBN | : 1351283502 |
An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
| Author | : Ken Peattie |
| Publisher | : FT Prenticehall |
| Total Pages | : 330 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
| Author | : Sarah Schmidt |
| Publisher | : GRIN Verlag |
| Total Pages | : 25 |
| Release | : 2015-06-26 |
| Genre | : Nature |
| ISBN | : 3668002363 |
Seminar paper from the year 2015 in the subject Environmental Sciences, grade: 1.7, Humboldt-University of Berlin (Life Sciences), course: Environmental Management and Information Systems, language: English, abstract: Recent global developments leaded to big environmental challenges like resource depletion, global warming and environmental degradation and the current population is using already 50 % more resources than the planet earth can provide. Hence people become more and more aware of environmental problems and the pressure for companies to act in an environmentally friendly way is increasing. Today much more than about 30 years ago, citizens, enterprises and institutions concern about these environmental problems. Thus ecological products, also called green products are increasingly marketed through green marketing. There are many chances of successfully market green products but many things have to be taken into account and to be analyzed before conducting green marketing. The aim of this paper is to describe general chances and problems of the marketing of ecological products and how problems can be mitigated. In addition strategies will be highlighted, how to overcome these problems and how to conduct green marketing successfully.
| Author | : Martin Charter |
| Publisher | : Routledge |
| Total Pages | : 433 |
| Release | : 2017-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1351283073 |
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
| Author | : Alma T Mintu-Wimsatt |
| Publisher | : Routledge |
| Total Pages | : 106 |
| Release | : 2013-04-03 |
| Genre | : Business & Economics |
| ISBN | : 113658949X |
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost. Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing’s repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environment These chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance. Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the “green” bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.
| Author | : Martin Charter |
| Publisher | : Routledge |
| Total Pages | : 455 |
| Release | : 2017-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1351283065 |
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
