The Marketing Handbook for Sports and Fitness Professionals

The Marketing Handbook for Sports and Fitness Professionals
Author: Nita Martin
Publisher: A&C Black
Total Pages: 177
Release: 2014-09-05
Genre: Sports & Recreation
ISBN: 1408131951

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

The Marketing Handbook for Sports and Fitness Professionals

The Marketing Handbook for Sports and Fitness Professionals
Author: Nita Martin
Publisher: Bloomsbury Publishing
Total Pages: 177
Release: 2015-08-27
Genre: Sports & Recreation
ISBN: 1408195941

The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

Handbook of Sport Marketing Research

Handbook of Sport Marketing Research
Author: Nancy L. Lough
Publisher:
Total Pages: 0
Release: 2012
Genre: Sports
ISBN: 9781935412397

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.

Fitness Professional's Handbook

Fitness Professional's Handbook
Author: Edward T. Howley
Publisher: Human Kinetics
Total Pages: 593
Release: 2022-06-02
Genre: Health & Fitness
ISBN: 1718216424

Fitness Professional’s Handbook, Seventh Edition With HKPropel Access, provides current and future fitness professionals with the knowledge to screen participants, conduct standardized fitness tests, evaluate the major components of fitness, and prescribe appropriate exercise. The text uses the latest standards, guidelines, and research from authorities in the field to prepare readers for certification and arm them with the knowledge to work with a variety of clients and populations. This full-color text incorporates information from the 10th edition of ACSM’s Guidelines for Exercise Testing and Prescription and the Physical Activity Guidelines for Americans exercise and physical activity recommendations for adults, older adults, children, and those with special needs. The text embraces the importance of communication between allied health and medical professionals with those in the fitness arena to provide readers with a foundation for prescribing exercise and delivering need- and goal-specific physical activity and fitness programs. Every chapter has been updated, allowing readers to explore the newest theories and research findings and apply them to real-world situations. The following are among the most significant changes to the seventh edition: Related online content delivered via HKPropel that includes an online video library containing 24 video clips to help readers better apply key techniques covered in the book, as well as fillable forms that students can use beyond the classroom A new chapter, “Training for Performance,” helps professionals expand their practice to work with recreational athletes who have performance-related goals New information, including the consequences of exercise-induced muscle damage (rhabdomyolysis), devices used to track physical activity and estimate energy expenditure (e.g., accelerometers), relative flexibility and the role of lumbopelvic rhythm in back function, the importance of progression in an exercise prescription, and the professional standard of care associated with HIIT programs reflects recent topics of interest and research Updated statistics on CVD and CHD from the American Heart Association, adult and childhood obesity, and the prevalence of COPD, asthma, bronchitis, and emphysema ensure accurate representation of data With a comprehensive and practical approach, this text enables readers to help individuals, communities, and groups gain the benefits of regular physical activity in a positive and safe environment. It provides background to the field, scientific fundamentals, and up-to-date recommendations to help readers better understand the role of physical activity in the quality of life and guidelines for screening, testing, supervising, and modifying activity for various populations. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Sports Marketing

Sports Marketing
Author: Daniel J. Bruton
Publisher: Jones & Bartlett Publishers
Total Pages: 334
Release: 2015-02-13
Genre: Business & Economics
ISBN: 1449648487

"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.

The Complete Book of Personal Training

The Complete Book of Personal Training
Author: Douglas Brooks
Publisher: Human Kinetics
Total Pages: 616
Release: 2004
Genre: Business & Economics
ISBN: 9780736000130

This books is "the most comprephensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business. The book is truly a complete resource - it's full of information about working with clients and designing programs, and it's a practical guide to all aspects of the personal training business. .... [It] will help you in all aspects of your profession: learn applicable information on fitness testing and assessment ; identify your clients' goals and create fitness tests specifically for them ; learn how to develop cardiovascular, strength and flexibility training programs ; properly train and help special populations ; understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management ; learn how to expand your business." - back cover.

ACSM's Career and Business Guide for the Fitness Professional

ACSM's Career and Business Guide for the Fitness Professional
Author: Neal Pire
Publisher: LWW
Total Pages: 0
Release: 2013
Genre: Health
ISBN: 9781608311958

ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.

I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry

I Hate Selling for the Fitness Professional: 6 Steps to Making Serious Money in the Fitness Industry
Author: Ryan McKenzie
Publisher: Lulu.com
Total Pages: 124
Release: 2016-12-20
Genre: Business & Economics
ISBN: 1483462692

Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.

Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans
Author: David Kent Stotlar
Publisher:
Total Pages: 158
Release: 2005
Genre: Business & Economics
ISBN:

Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

The Business of Personal Training

The Business of Personal Training
Author: Scott Roberts
Publisher: Human Kinetics
Total Pages: 158
Release: 1996
Genre: Education
ISBN: 9780873226059

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.