Capon's Marketing Framework
Author | : Noel Capon |
Publisher | : Ingram |
Total Pages | : 300 |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9780979734465 |
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Author | : Noel Capon |
Publisher | : Ingram |
Total Pages | : 300 |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9780979734465 |
Author | : Poul K. Faarup |
Publisher | : Academica |
Total Pages | : 198 |
Release | : 2010 |
Genre | : Markedsføring-lærebøger |
ISBN | : 9788776755065 |
Author | : Greg Creed |
Publisher | : HarperCollins Leadership |
Total Pages | : 289 |
Release | : 2021-06-08 |
Genre | : Business & Economics |
ISBN | : 140022330X |
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author | : Donald Miller |
Publisher | : HarperCollins Leadership |
Total Pages | : 241 |
Release | : 2017-10-10 |
Genre | : Business & Economics |
ISBN | : 0718033337 |
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author | : Alexander Chernev |
Publisher | : Cerebellum Press |
Total Pages | : 639 |
Release | : 2019-01-01 |
Genre | : Business & Economics |
ISBN | : |
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Author | : Sangram Vajre |
Publisher | : Lioncrest Publishing |
Total Pages | : 206 |
Release | : 2021-09-21 |
Genre | : Business & Economics |
ISBN | : 9781544523378 |
Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most? As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business-and they remain the same. In MOVE, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you're in. You'll learn how to take your business from ideation to execution and predict your next MOVE more confidently. You have the vision, the people, and the plan. Now you have the operating manual. This book is the go-to market blueprint that provides you with the confidence and clarity to get unstuck and level up your organization for long-term success.
Author | : Jay Baer |
Publisher | : Penguin |
Total Pages | : 242 |
Release | : 2013-06-27 |
Genre | : Business & Economics |
ISBN | : 1101633883 |
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author | : Melanie Deziel |
Publisher | : Storyfuel Press |
Total Pages | : 206 |
Release | : 2020-02-24 |
Genre | : |
ISBN | : 9781734329001 |
Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand.
Author | : Kotler |
Publisher | : Pearson Education India |
Total Pages | : 386 |
Release | : 2007-09 |
Genre | : |
ISBN | : 9788131716717 |
Author | : Philip Kotler |
Publisher | : Addison-Wesley |
Total Pages | : |
Release | : 1999-07-01 |
Genre | : Business & Economics |
ISBN | : 9780130158567 |