The Marketing Directors Role In Business Planning And Corporate Governance
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Author | : Gerald Michaluk |
Publisher | : John Wiley & Sons |
Total Pages | : 312 |
Release | : 2008-07-31 |
Genre | : Business & Economics |
ISBN | : 0470986654 |
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
Author | : Sheila Wright |
Publisher | : Routledge |
Total Pages | : 329 |
Release | : 2014-07-10 |
Genre | : Business & Economics |
ISBN | : 1317980956 |
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Author | : Bruce F. Dravis |
Publisher | : |
Total Pages | : 258 |
Release | : 2016-12-01 |
Genre | : Business & Economics |
ISBN | : 9781634251419 |
Updated and expanded, this second edition provides directors--and attorneys advising directors--with information on the policies and underlying issues that shape director fiduciary duties and the other corporate governance requirements. It describes the legal and economic context in which these governance requirements arise, and also outlines the implementation details that can affect specific governance related decisions. It also includes sample summary materials in the form of PowerPoint presentations to use as starting points to prepare training or explanatory sessions before a board or management.
Author | : Richard Stutely |
Publisher | : FT Press |
Total Pages | : 350 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780273659211 |
"The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.
Author | : Jonas Gabrielsson |
Publisher | : Edward Elgar Publishing |
Total Pages | : 489 |
Release | : 2019 |
Genre | : Business & Economics |
ISBN | : 1786439751 |
Boards of directors are complex systems, and it is imperative to understand what the contextual forces are that shape the direction and make-up of boards. This Research Handbook provides inspiration for researchers and practitioners interested in the manifold dimensions and facets of context surrounding boards of directors.
Author | : |
Publisher | : YouGuide Ltd |
Total Pages | : 227 |
Release | : 2024-10-26 |
Genre | : |
ISBN | : 1836797109 |
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author | : Brenda Hannigan |
Publisher | : Oxford University Press, USA |
Total Pages | : 833 |
Release | : 2018 |
Genre | : Law |
ISBN | : 0198787707 |
Company Law provides adept, comprehensive coverage of the law for the student reader. Hannigan captures the dynamism of the subject, engaging with corporate structures, governance, finance, and liquidation.
Author | : Ilan Alon |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 295 |
Release | : 2003-02-28 |
Genre | : Business & Economics |
ISBN | : 0313053650 |
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplines and countries, including China, Hong Kong, Taiwan, France, Australia, New Zealand, Canada, the United Kingdom, and the United States. More than merely a compendium of how-to-do-business-in-China tips, this book examines the influence of culture—specifically, Confucian values and Chinese traditions—on foreign direct investment, joint ventures, management styles and theories, and organizational behavior. Alon and his contributors demonstrate that significant differences still exist between Chinese and Western cultures, and that these differences require an adaptation on both sides. Chinese firms will need to adapt to the way Western organizations do busines, as well as to currents in Western management theory; meanwhile, Western firms will need to take Chinese cultural influences into account when formulating strategy. Both sides can benefit from the insights contained in this volume, which is relevant for scholars of international business, cross-cultural management, and organizational behavior.
Author | : |
Publisher | : Pearson South Africa |
Total Pages | : 436 |
Release | : 2005 |
Genre | : Business |
ISBN | : 9781868912865 |
Author | : Dimitris N. Chorafas |
Publisher | : Elsevier |
Total Pages | : 635 |
Release | : 2006-10-25 |
Genre | : Business & Economics |
ISBN | : 0080481124 |
This book examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. It does so in a practical way through case studies, which help in demonstrating how to innovate in order to overcome obstacles and cover new and evolving challenges.The book is divided into six parts : • part 1 focuses on the strategic plan, as master plan of the enterprise • part 2 covers the management functions whose able execution makes the difference between success and failure: forecasting, planning, organizing, staffing, directing, and controlling • part 3 demonstrates that modern accounting rules, promoted by IFRS and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control • part 4 brings your attention the fact that costs matter. Strategic business plans that pay little or no attention to cost factors are doomed • part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions, and sales effectiveness• part 6 concludes the book with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an M&A policyChief executives, operating officers, treasurers, financial officers, budget directors, accountants, auditors, product planners, marketing directors, and management accounting specialists will find this book of practical examples helpful to their decisions and to their work.* Shows the factors to consider when planning how to take your company to the next level, from identifying and making strategic choices to capital allocation and financial planning. All from a professional accountant's perspective and in their language* Full of case studies to help you relate your ideas to what other major companies have done before, including IBM, Delta Airlines, and Bloomberg - so you can learn from their success or failure* Shows why strategic cost control is good governance, why and how to account for the cost of risk and how IFRS relates to strategic accounting principles