The Marketing And R D Interface
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Author | : Masaaki Kotabe |
Publisher | : Praeger |
Total Pages | : 264 |
Release | : 1992-06-30 |
Genre | : Business & Economics |
ISBN | : |
This unique book empirically explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. For the encompassing nature of this investigation, the author calls this interface issue "global sourcing." The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. Successful Japanese cases are also highlighted. Based on extensive research findings, the book provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world in an era of global competition.
Author | : Michael Treacy |
Publisher | : Basic Books |
Total Pages | : 175 |
Release | : 2007-03-20 |
Genre | : Business & Economics |
ISBN | : 0465003974 |
The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Author | : Massoud M. Saghafi |
Publisher | : JAI Press(NY) |
Total Pages | : 240 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Author | : Amiya K. Chakravarty |
Publisher | : Springer Science & Business Media |
Total Pages | : 1004 |
Release | : 2005-03-29 |
Genre | : Business & Economics |
ISBN | : 9780387243788 |
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Author | : Dirk Weissbrich |
Publisher | : Springer |
Total Pages | : 228 |
Release | : 2009-11-09 |
Genre | : Business & Economics |
ISBN | : 3834984159 |
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
Author | : Jenifer Tidwell |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 352 |
Release | : 2005-11-21 |
Genre | : Computers |
ISBN | : 0596008031 |
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Author | : David A. Patterson |
Publisher | : Morgan Kaufmann |
Total Pages | : 700 |
Release | : 2017-05-12 |
Genre | : Computers |
ISBN | : 0128122765 |
The new RISC-V Edition of Computer Organization and Design features the RISC-V open source instruction set architecture, the first open source architecture designed to be used in modern computing environments such as cloud computing, mobile devices, and other embedded systems. With the post-PC era now upon us, Computer Organization and Design moves forward to explore this generational change with examples, exercises, and material highlighting the emergence of mobile computing and the Cloud. Updated content featuring tablet computers, Cloud infrastructure, and the x86 (cloud computing) and ARM (mobile computing devices) architectures is included. An online companion Web site provides advanced content for further study, appendices, glossary, references, and recommended reading. - Features RISC-V, the first such architecture designed to be used in modern computing environments, such as cloud computing, mobile devices, and other embedded systems - Includes relevant examples, exercises, and material highlighting the emergence of mobile computing and the cloud
Author | : Cristy Ho |
Publisher | : CRC Press |
Total Pages | : 167 |
Release | : 2017-05-15 |
Genre | : Computers |
ISBN | : 1317023587 |
Driver inattention has been identified as one of the leading causes for car accidents. The problem of distraction while driving is likely to worsen, partly due to increasingly complex in-car technologies. However, intelligent transport systems are being developed to assist drivers and to ensure a safe road environment. One approach to the design of ergonomic automobile systems is to integrate our understanding of the human information processing systems into the design process. This book aims to further the design of ergonomic multisensory interfaces using research from the fast-growing field of cognitive neuroscience. It focuses on two aspects of driver information-processing in particular: multisensory interactions and the spatial distribution of attention in driving. The Multisensory Driver provides interface design guidelines together with a detailed review of current cognitive neuroscience and behavioural research in multisensory human perception, which will help the development of ergonomic interfaces. The discussion on spatial attention is particularly relevant for car interface designers, but it will also appeal to cognitive psychologists interested in spatial attention and the applications of these theoretical research findings. Giving a detailed description of a cohesive series of psychophysical experiments on multisensory warning signals, conducted in both laboratory and simulator settings, this book provides an approach for those in the engineering discipline who wish to test their systems with human observers.
Author | : John E. Ettlie |
Publisher | : Springer Science & Business Media |
Total Pages | : 257 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 9400921896 |
Author | : Robert D. Hisrich |
Publisher | : Edward Elgar Publishing |
Total Pages | : 280 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 178811132X |
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.