Archetypes in Branding

Archetypes in Branding
Author: Margaret Hartwell
Publisher: HOW Books
Total Pages: 128
Release: 2012-09-13
Genre: Design
ISBN: 9781440308185

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Visual Marketing

Visual Marketing
Author: David Langton
Publisher: John Wiley & Sons
Total Pages: 474
Release: 2011-09-02
Genre: Business & Economics
ISBN: 111814368X

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

The Visualization Toolkit

The Visualization Toolkit
Author: Will Schroeder
Publisher: Prentice Hall
Total Pages: 688
Release: 1998
Genre: Computers
ISBN:

This Java-built "Visualization Toolkit (VTK)" will enable readers to represent any set of data--medical, scientific, or financial--in 3D. Users will learn to build 3D Java applets with the VTK software on the CD-ROM. The book covers Web applications like VRML, Java, and Java3D.

Marketer's Toolkit

Marketer's Toolkit
Author:
Publisher: Harvard Business Press
Total Pages: 229
Release: 2006-01-03
Genre: Business & Economics
ISBN: 142216084X

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Visual Social Marketing For Dummies

Visual Social Marketing For Dummies
Author: Krista Neher
Publisher: John Wiley & Sons
Total Pages: 338
Release: 2014-02-24
Genre: Business & Economics
ISBN: 1118753488

How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

Charting Change

Charting Change
Author: Braden Kelley
Publisher: Springer
Total Pages: 230
Release: 2016-03-31
Genre: Business & Economics
ISBN: 1137536977

Research shows that up to seventy percent of all change initiatives fail. Let's face it, change is hard, as is getting an organization on board and working through the process. One thing that has been known to be effective is onboarding teams not only to understand this change, but to see the process and the progress of institutional change. Charting Change will help teams and companies visualize this complicated process. Kelley has developed the Change Planning Canvas, which enables leadership and project teams to easily discuss the variable that will influence the change effort and organize them in a collaborative and visual way. It will help managers build a cohesive approach that can be more easily embraced by employees who are charged with the actual implementation of change. This book will teach readers how to use this visual toolkit to build a common language and vision for implementing change.

Data Visualization Toolkit

Data Visualization Toolkit
Author: Barrett Clark
Publisher: Addison-Wesley Professional
Total Pages: 647
Release: 2016-08-04
Genre: Computers
ISBN: 0134465253

Create Beautiful Visualizations that Free Your Data to Tell Powerful Truths “The depth of Barrett Clark’s knowledge shines through in his writing: clear, concise, and confident. Barrett has been practicing all of this stuff in his day job for many years–Postgres, D3, GIS, all of it. The knowledge in this book is real-world and hard-earned!” –From the Foreword by Obie Fernandez Data Visualization Toolkit is your hands-on, practical, and holistic guide to the art of visualizing data. You’ll learn how to use Rails, jQuery, D3, Leaflet, PostgreSQL, and PostGIS together, creating beautiful visualizations and maps that give your data a voice and to make it “dance.” Barrett Clark teaches through real-world problems and examples developed specifically to illuminate every technique you need to generate stunningly effective visualizations. You’ll move from the absolute basics toward deep dives, mastering diverse visualizations and discovering when to use each. Along the way, you’ll build three start-to-finish visualization applications, using actual real estate, weather, and travel datasets. Clark addresses every component of data visualization: your data, database, application server, visualization libraries, and more. He explains data transformations; presents expert techniques in JavaScript, Ruby, and SQL; and illuminates key concepts associated with both descriptive statistics and geospatial data. Throughout, everything is aimed at one goal: to help you cut through the clutter and let your data tell all it can. This guide will help you Explore and understand the data visualization technology stack Master the thought process and steps involved in importing data Extract, transform, and load data in usable, reliable form Handle spotty data, or data that doesn’t line up with what your chart expects Use D3 to build pie and bar charts, scatter and box plots, and more Work effectively with time-series data Tweak Ruby and SQL to optimize performance with large datasets Use raw SQL in Rails: window functions, subqueries, and common table expressions Build chord diagrams and time-series aggregates Use separate databases or schema for reporting databases Integrate geographical data via geospatial SQL queries Construct maps with Leaflet and Rails Query geospatial data the “Rails way” and the “raw SQL way”

The Copywriter's Toolkit

The Copywriter's Toolkit
Author: Margo Berman
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2012-07-19
Genre: Social Science
ISBN: 1444360817

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

The Library Marketing Toolkit

The Library Marketing Toolkit
Author: Ned Potter
Publisher: Facet Publishing
Total Pages: 241
Release: 2012-06-23
Genre: Business & Economics
ISBN: 1856048063

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Marketing Your Business

Marketing Your Business
Author: Robert E Stevens
Publisher: Routledge
Total Pages: 328
Release: 2013-10-31
Genre: Business & Economics
ISBN: 1135186642

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!