We're Going to the Farmers' Market

We're Going to the Farmers' Market
Author: Stefan Page
Publisher: Chronicle Books
Total Pages: 18
Release: 2014-03-04
Genre: Juvenile Fiction
ISBN: 1452136386

In this story, readers get to visit local farmers, fill baskets with fresh fruits and vegetables, and then head home to cook a feast, all with goodies from the farmers' market! Featuring Stefan Page's graphic art, this delightful ebook is filled with bold splashes of color and unique patterns. Plus, this is a fixed-format version of the book, which looks nearly identical to the print version.

Chronicle of the World

Chronicle of the World
Author: DK Publishing, Inc
Publisher: Dk Pub
Total Pages: 1175
Release: 1996
Genre: History
ISBN: 9780789403346

A chronological summary of world events from 3.5 million years B.C. to the present day depicts the history of humanity in its entirety

Marketing for Scientists

Marketing for Scientists
Author: Marc J. Kuchner
Publisher: Island Press
Total Pages: 248
Release: 2012-06-22
Genre: Science
ISBN: 1610911733

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

American Universities in a Global Market

American Universities in a Global Market
Author: Charles T. Clotfelter
Publisher: University of Chicago Press
Total Pages: 425
Release: 2010-06-15
Genre: Education
ISBN: 9780226110448

In higher education, the United States is the preeminent global leader, dominating the list of the world’s top research universities. But there are signs that America’s position of global leadership will face challenges in the future, as it has in other realms of international competition. American Universities in a Global Market addresses the variety of issues crucial to understanding this preeminence and this challenge. The book examines the various factors that contributed to America’s success in higher education, including openness to people and ideas, generous governmental support, and a tradition of decentralized friendly competition. It also explores the advantages of holding a dominant position in this marketplace and examines the current state of American higher education in a comparative context, placing particular emphasis on how market forces affect universities. By discussing the differences in quality among students and institutions around the world, this volume sheds light on the singular aspects of American higher education.