The Managers Guide To Competitive Marketing Strategies Second Edition
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Author | : Norton Paley |
Publisher | : Thorogood Publishing |
Total Pages | : 426 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 1854183656 |
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Author | : Norton Paley |
Publisher | : Taylor & Francis |
Total Pages | : 446 |
Release | : 2021-05-13 |
Genre | : Business & Economics |
ISBN | : 1351409972 |
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author | : Norton Paley |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2021-05-13 |
Genre | : Business & Economics |
ISBN | : 1351409964 |
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author | : Douglas West |
Publisher | : Oxford University Press, USA |
Total Pages | : 613 |
Release | : 2010-03-25 |
Genre | : Business & Economics |
ISBN | : 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author | : Norton Paley |
Publisher | : Routledge |
Total Pages | : 403 |
Release | : 2017-09-29 |
Genre | : Business & Economics |
ISBN | : 1351440330 |
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Author | : Jack D. Wilner |
Publisher | : CRC Press |
Total Pages | : 250 |
Release | : 1997-12-29 |
Genre | : Business & Economics |
ISBN | : 9781574440881 |
There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the most critical person in the sales organization: the sales manager. A practical, hands-on guide, the book presents an integrated approach to sales management and combines the author's experience with innovative strategies for motivating your sales force, recruiting quality sales people, and training new employees. Written by a grizzled veteran, the book reflects his success and allows you to learn from his mistakes. As Jack Wilner is fond of saying, "Nothing in this book is theoretical. It's all based on one thing and one thing only-what works!"
Author | : Stanley Charles Abraham |
Publisher | : Emerald Group Publishing |
Total Pages | : 268 |
Release | : 2012-01-11 |
Genre | : Business & Economics |
ISBN | : 1780525214 |
This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
Author | : Joan Magretta |
Publisher | : Harvard Business Press |
Total Pages | : 250 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1422160599 |
A guide to Michael Porters thinking on competition and strategy, classic and current.
Author | : Max Mckeown |
Publisher | : Pearson UK |
Total Pages | : 218 |
Release | : 2013-07-31 |
Genre | : Business & Economics |
ISBN | : 0273757113 |
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
Author | : Albert John Walford |
Publisher | : London : Library Association Pub. |
Total Pages | : 816 |
Release | : 1999 |
Genre | : Philosophy |
ISBN | : 9781856043694 |
A revised and updated guide to reference material. It contains selective and evaluative entries to guide the enquirer to the best source of reference in each subject area, be it journal article, CD-ROM, on-line database, bibliography, encyclopaedia, monograph or directory. It features full critical annotations and reviewers' comments and comprehensive author-title and subject indexes. The contents include: philosophy and psychology; religion; social sciences, sociology, statistics, politics, economics, labour and employment; land and property, business organizations, finance and banking, and economic surveys; economic policies and controls, trade and commerce, business and management, and law; public administration, social services and welfare, education, customs and traditions; geography; biography; and history.