The Making of a Name: The Inside Story of the Brands We Buy

The Making of a Name: The Inside Story of the Brands We Buy
Author: Steve Rivkin
Publisher: Oxford University Press, USA
Total Pages: 288
Release: 2004-09-30
Genre: Business & Economics
ISBN: 0199883408

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

The Making of a Name

The Making of a Name
Author: Steve Rivkin
Publisher: Oxford University Press
Total Pages: 288
Release: 2005-01-13
Genre: Business & Economics
ISBN: 0199883408

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

Making Sense of the Divine Name in the Book of Exodus

Making Sense of the Divine Name in the Book of Exodus
Author: Austin Surls
Publisher: Penn State Press
Total Pages: 264
Release: 2017-05-01
Genre: Religion
ISBN: 1575064847

The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make important theological statements about the divine name YHWH and the contours of the divine character. From the enigmatic statements in Exod 3:13–15, most scholars reconstruct the original form of the name as “Yahweh,” which is thought to describe YHWH’s creative power or self-existence. Similarly, Exod 6:3 has become a classic proof-text for the Documentary Hypothesis and an indication of different aspects of God’s character as shown in history. Despite their seeming importance for “defining” the divine name, these texts are ancillary to and preparatory for the true revelation of the divine name in the book of Exodus. This book attempts to move beyond atomistic readings of individual texts and etymological studies of the divine name toward a holistic reading of the book of Exodus. Surls centers his argument around in-depth analyses of Exod 3:13–15, 6:2–8 and Exod 33:12–23 and 34:5–8. Consequently, the definitive proclamation of YHWH’s character is not given at the burning bush but in response to Moses’ later intercession (Exod 33:12–23). YHWH proclaimed his name in a formulaic manner that Israel could appropriate (Exod 34:6–7), and the Hebrew Bible quotes or alludes to this text in many genres. This demonstrates the centrality of Exod 34:6–7 to Old Testament Theology. The character of God cannot be discerned from an etymological analysis of the word yhwh but from a close study of YHWH’s deliberate ascriptions made progressively in the book of Exodus.

The Making of a Name:The Inside Story of the Brands We Buy

The Making of a Name:The Inside Story of the Brands We Buy
Author: Steve Rivkin
Publisher: Oxford University Press, USA
Total Pages: 288
Release: 2005-01-13
Genre: Business & Economics
ISBN: 9780195168723

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them.Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

Scandalize My Name

Scandalize My Name
Author: Terrion L. Williamson
Publisher: Fordham Univ Press
Total Pages: 184
Release: 2016-10-03
Genre: Social Science
ISBN: 0823274748

From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in public culture. The telling of this history has long occupied the work of black female theorists—much of which has been foundational in situating black women within the matrix of sociopolitical thought and practice in the United States. Scandalize My Name builds upon the rich tradition of this work while approaching the study of black female representation as an opening onto a critical contemplation of the vagaries of black social life. It makes a case for a radical black subject-position that structures and is structured by an intramural social order that revels in the underside of the stereotype and ultimately destabilizes the very notion of “civil society.” At turns memoir, sociological inquiry, literary analysis, and cultural critique, Scandalize My Name explores topics as varied as serial murder, reality television, Christian evangelism, teenage pregnancy, and the work of Toni Morrison to advance black feminist practice as a mode through which black sociality is both theorized and made material.

The Origin of Names, Words and Everything in Between

The Origin of Names, Words and Everything in Between
Author: Patrick Foote
Publisher: Mango Media Inc.
Total Pages: 167
Release: 2021-10-12
Genre: Language Arts & Disciplines
ISBN: 1642506826

Dive Into the Fun Facts Behind Names and Word Origins #1 Bestseller in Words, Language & Grammar, Etymology The best-selling book is back in it’s second volume with more names, more words, and even more in-between than before! What’s in a name? The answer is far more complex and interesting than you may think. From the person behind the popular Youtube channel, NameExplain, comes the second volume of his best-selling book The Origin of Names, Words and Everything in Between. This new book is a fun, interesting and educational journey through the world of etymology. It covers a huge array of names from a variety of topic areas, and includes a bunch of random facts behind the names. From first names, to bodies of water?there’s no name big or small, important or obscure that won’t be explained. Find fun facts. Presented in a light and entertaining manner, The Origin of Names compels you to learn a ton of things you didn’t know you wanted to know. Unlike a dictionary, everything in this book is easy to understand and can be read from start to finish, or in short bursts. It’s also a lot more fun to read?Patrick explains each name with jokes and quips you’re bound to enjoy, and it’s full of pictures too! Be the know-it-all you always wanted to be. In The Origin of Names you’ll: Learn fascinating word origins and bizarre name meanings Be able to entertain yourself and friends with random facts Gain honor and renown for your unrivaled knowledge of etymology If you enjoyed books like Interesting Stories For Curious People, Stuff You Should Know, or The Great Book of American Idioms, then you’ll love The Origin of Names, Words and Everything in Between: Volume II.

What's in a Name?

What's in a Name?
Author: Leonard R. N. Ashley
Publisher: Baltimore, MD : Genealogical Publishing Company
Total Pages: 282
Release: 1989
Genre: Family & Relationships
ISBN:

Nobody in America knows more about names than Prof. Ashley, and his book is designed for everyone. It will tell you the facts behind the names of persons, places and things; about how names are chosen for business and for success; how they are used for everything from tracing settlement patterns to telling fortunes; how forenames have their fashions; where surnames had their origins; all about names in the U.S. and around the globe. Open the book anywhere and you'll find something that catches your attention: name trends and fashions, name crazes, names in magic and the occult, middle names and nicknames, trick names and married names, place names, street names, good names and bad names, the psychology of names, naming practices around the world, personal factors in naming, tips for giving a child a good name, what names tell us about ourselves . . . you name it, it's here!

In the Name of the Father

In the Name of the Father
Author: Francois Furstenberg
Publisher: Penguin
Total Pages: 353
Release: 2007-04-24
Genre: History
ISBN: 1101651040

In this revelatory and genuinely groundbreaking study, François Furstenberg sheds new light on the genesis of American identity. Immersing us in the publishing culture of the early nineteenth century, he shows us how the words of George Washington and others of his generation became America's sacred scripture and provided the foundation for a new civic culture, one whose reconciliation with slavery unleashed consequences that haunt us still. A dazzling work of scholarship from a brilliant young historian, In the Name of the Father is a major contribution to American social history.

Making War In The Name Of God

Making War In The Name Of God
Author: Christopher Catherwood
Publisher: Kensington Publishing Corp.
Total Pages: 228
Release: 2008-10-01
Genre: History
ISBN: 0806531673

From Islam declaring Jihad against the west, to Arab against Jew, to Catholic against Protestant, one question resonates with the global threat we face today: Why does God inspire the killing of Man? Renowned historian Christopher Catherwood vividly recounts a saga of passion and prejudice that laid the foundation for our own troubled age. Beginning with the death in 632 of Muhammad--as much political leader and general as prophet--Islam commenced its breathtaking spread, which, under Muhammad's successors, eventually conquered an empire larger than Rome's. Even as this vast realm broke apart into Sunni and Shiite factions, the Christian retaliation--ruthlessly and unscrupulously unleashed in 1095 with the First Crusade--sparked a clash between East and West that continues to this day. The pattern would repeat itself again and again: with the Ottoman invasion of the Balkans, in which the same Islamic faith that had once been an institution of tolerance in places like Spain became an instrument of expansion; with the wars of the Reformation, when Catholic and Protestant slaughtered each other in the name of the Prince of Peace; and with the endless conflicts of today's Middle East, savagely fought over by three faiths that all worship the same God. Based on exhaustive research and written with an unflinching, unbiased eye toward revealing the often painful truth, Making War in the Name of God unveils humanity's ancient habit of sanctifying bloodshed--and exposes a past that we forget at our peril. Christopher Catherwood teaches history at Cambridge University in England and at the University of Richmond (Virginia). A fellow of the Royal Historical Society, he is the author of several acclaimed books, including Churchill's Folly: How Winston Churchill Created Modern Iraq, A God Divided: Understanding the Differences Between Islam, Christianity, and Judaism, and Whose Side Is God On?

Hello, My Name Is Ruby

Hello, My Name Is Ruby
Author: Philip C. Stead
Publisher: Macmillan
Total Pages: 46
Release: 2013-09-03
Genre: Juvenile Fiction
ISBN: 1596438096

Ruby, a very small bird in a very big world, is looking for a friend, so she introduces herself in this stunning new picture book by Caldecott Medalist Stead ("A Sick Day for Amos McGee"). Full color.