The Lure Of Luxe
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Author | : Jordan Phillips |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 0 |
Release | : 2012-07-14 |
Genre | : Affluent consumers |
ISBN | : 9781475113327 |
In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically. Luxury is relative at every level of society. While Michael Kors might be one woman's Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.
Author | : Dr. Mahul Brahma |
Publisher | : BlueRose Publishers |
Total Pages | : 112 |
Release | : 2020-04-20 |
Genre | : Fiction |
ISBN | : |
Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Author | : Dr Mahul Brahma |
Publisher | : Blue Rose Publishers |
Total Pages | : 77 |
Release | : 2024-02-01 |
Genre | : Social Science |
ISBN | : |
Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.
Author | : Laura Rienda |
Publisher | : Springer Nature |
Total Pages | : 179 |
Release | : 2021-10-04 |
Genre | : Business & Economics |
ISBN | : 3030762556 |
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Author | : Lorenzo Angeloni |
Publisher | : Juggernaut Books |
Total Pages | : 384 |
Release | : |
Genre | : |
ISBN | : 9386228629 |
Author | : Tim Jackson |
Publisher | : Routledge |
Total Pages | : 241 |
Release | : 2004-09-20 |
Genre | : Design |
ISBN | : 113452112X |
The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry's structure and core skills, as well as offering advice on real working practices and providing information about careers and training.--[book cover].
Author | : Henry Mayhew |
Publisher | : |
Total Pages | : 910 |
Release | : 1917 |
Genre | : Caricatures and cartoons |
ISBN | : |
Author | : Annamma Joy |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 262 |
Release | : 2024-03-04 |
Genre | : Business & Economics |
ISBN | : 3110783975 |
The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.
Author | : Library of Congress. Copyright Office |
Publisher | : |
Total Pages | : 946 |
Release | : 1918 |
Genre | : American drama |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1052 |
Release | : 1918-07 |
Genre | : American literature |
ISBN | : |