Research Methods for Business Students

Research Methods for Business Students
Author: Mark Saunders
Publisher: Pearson Education
Total Pages: 664
Release: 2009
Genre: Business & Economics
ISBN: 9780273716860

Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.