Soft Power

Soft Power
Author: Joseph S Nye Jr
Publisher: PublicAffairs
Total Pages: 216
Release: 2009-04-28
Genre: Political Science
ISBN: 0786738960

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Charm Offensive

Charm Offensive
Author: Joshua Kurlantzick
Publisher: Yale University Press
Total Pages: 320
Release: 2007-01-01
Genre: Political Science
ISBN: 0300137915

At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbours and to distant countries alike. This original book is the first to examine the significance of China's recent focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances. Drawing on years of experience tracking China's policies in Southeast Asia, Latin America, and Africa, Joshua Kurlantzick reveals how China has wooed the world with a charm offensive that has largely escaped the attention of American policymakers. Beijing's new diplomacy has altered the political landscape in Southeast Asia and far beyond, changing the dynamics of China's relationships with other countries. China also has worked to take advantage of American policy mistakes, the author contends. In a provocative conclusion, he considers a future in which China may be the first nation since the Soviet Union to rival the U.S. in international influence.

China's Public Diplomacy

China's Public Diplomacy
Author: Ingrid d'Hooghe
Publisher: Martinus Nijhoff Publishers
Total Pages: 442
Release: 2015-01-08
Genre: Political Science
ISBN: 9004283951

In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.

Public Diplomacy and Soft Power in East Asia

Public Diplomacy and Soft Power in East Asia
Author: Jan Melissen
Publisher: Palgrave Macmillan
Total Pages: 0
Release: 2011-03-04
Genre: Political Science
ISBN: 9780230110977

This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.

China's Soft Power and International Relations

China's Soft Power and International Relations
Author: Hongyi Lai
Publisher: Routledge
Total Pages: 231
Release: 2012
Genre: Political Science
ISBN: 041560401X

This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of international relations.

Routledge Handbook of Chinese Media

Routledge Handbook of Chinese Media
Author: Gary D. Rawnsley
Publisher: Routledge
Total Pages: 505
Release: 2015-04-24
Genre: Social Science
ISBN: 1317635922

The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.

Taiwan's Impact on China

Taiwan's Impact on China
Author: Steve Tsang
Publisher: Springer
Total Pages: 289
Release: 2017-01-24
Genre: Business & Economics
ISBN: 3319337505

This book is about the basis and scope of impact that Taiwan – a democracy with a population of around 23 million – has on China, the most powerful remaining Leninist state which claims sovereignty over Taiwan and has a population of over 1.3 billion. It examines how Taiwan has helped China in its economic transformation, but argues that the former exercises greatest influence through its soft power. The expert and timely contributions in this book demonstrate how Taiwan exerts real influence in China through admiration of its popular culture, be it in music or literature, as well as its reach into politics and economics. As mainland Chinese visit Taiwan, they are most impressed with civility in everyday living based on a modernized version of the traditional Chinese culture. However, discussions in the book also reveal the limits of Taiwan’s impact, as the Chinese government tightly controls the narrative about Taiwan and does not tolerate any Taiwanese posing a threat to its monopoly of power.

Soft Power With Chinese Characteristics

Soft Power With Chinese Characteristics
Author: Ying Zhu
Publisher: Routledge
Total Pages: 284
Release: 2019-12-05
Genre: Political Science
ISBN: 1351804359

This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.

Do Morals Matter?

Do Morals Matter?
Author: Joseph S. Nye
Publisher: Oxford University Press, USA
Total Pages: 273
Release: 2020
Genre: POLITICAL SCIENCE
ISBN: 0190935960

What is the role of ethics in American foreign policy? The Trump Administration has elevated this from a theoretical question to front-page news. Should ethics even play a role, or should we only focus on defending our material interests? In Do Morals Matter? Joseph S. Nye provides a concise yet penetrating analysis of how modern American presidents have-and have not-incorporated ethics into their foreign policy. Nye examines each presidency during theAmerican era post-1945 and scores them on the success they achieved in implementing an ethical foreign policy. Alongside this, he evaluates their leadership qualities, explaining which approaches work and which ones do not.