The Lawyer's Guide to Marketing Your Practice

The Lawyer's Guide to Marketing Your Practice
Author: James A. Durham
Publisher: American Bar Association
Total Pages: 332
Release: 2004
Genre: Law
ISBN: 9781590313558

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.

The Lawyer's Guide to Marketing on the Internet

The Lawyer's Guide to Marketing on the Internet
Author: Gregory H. Siskind
Publisher: American Bar Association
Total Pages: 204
Release: 2007
Genre: Business & Economics
ISBN: 9781590318768

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

The Law Firm Associate's Guide to Personal Marketing and Selling Skills

The Law Firm Associate's Guide to Personal Marketing and Selling Skills
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
Total Pages: 66
Release: 2007
Genre: Business & Economics
ISBN: 9781590318331

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

Minding Your Own Business

Minding Your Own Business
Author: Ann M. Guinn
Publisher: American Bar Association
Total Pages: 234
Release: 2010
Genre: Law
ISBN: 9781604427899

Small firm lawyers often get caught in the crossfire of practicing law and managing a business all at the same time. Commitments and interests levels may weigh more heavily on defending the freedoms guaranteed in the U.S. Constitution vs. calculating overtime pay for staff. They may be more interested in ensuring our legal system works, but not so interested in developing marketing strategies to attract new business.

Marketing the Law Firm

Marketing the Law Firm
Author: Sally J. Schmidt
Publisher: Law Journal Press
Total Pages: 692
Release: 1991
Genre: Business & Economics
ISBN: 9781588520524

Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Make It Your Own Law Firm

Make It Your Own Law Firm
Author: Spencer Marc Aronfeld
Publisher: AuthorHouse
Total Pages: 165
Release: 2011-01-17
Genre: Business & Economics
ISBN: 1456733133

In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: "Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer." Frank Ramos, Esquire

The Lawyer's Guide to Building Your Practice with Referrals

The Lawyer's Guide to Building Your Practice with Referrals
Author: Steven J. Shaer
Publisher: American Bar Association
Total Pages: 0
Release: 2012
Genre: Attorney and client
ISBN: 9781614382911

For many lawyers, referrals are the best way to get the best clients. Gain clients and grow your practice with The Lawyer's Guide to Building Your Practice with Referrals. This book provides step-by-step guidelines for building relationships with referral sources, getting and managing new referrals, developing networking skills, and transforming acquaintances into clients.

The Secrets to Marketing and Automating Your Law Practice

The Secrets to Marketing and Automating Your Law Practice
Author: David Bitton
Publisher:
Total Pages: 262
Release: 2018-02-20
Genre:
ISBN: 9781985211285

In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.

Effective Yellow Pages Advertising for Lawyers

Effective Yellow Pages Advertising for Lawyers
Author: Kerry Randall
Publisher: Lpm ABA
Total Pages: 222
Release: 2002
Genre: Business & Economics
ISBN:

This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

The Lawyer's Ultimate Guide to Online Leads

The Lawyer's Ultimate Guide to Online Leads
Author: Ken Matejka
Publisher:
Total Pages: 254
Release: 2015-02-24
Genre:
ISBN: 9780986161308

40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.