The Instagram Handbook
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| Author | : Kjell Halvor Landsverk |
| Publisher | : PrimeHead Limited |
| Total Pages | : 164 |
| Release | : 2014-06-06 |
| Genre | : Business & Economics |
| ISBN | : |
The Instagram Handbook describes how individuals and businesses can succeed on Instagram. Have you thought of how powerful Instagram really is? Instagram has more than 200 million users who all love to see, like, and comment on photos! The Instagram Handbook will be useful for you and your business (if you run your own business or work in sales, marketing, etc.). If you are not using or intending to use Instagram in a marketing context, you will still find a lot of interesting material about Instagram for your personal use. Learn: How to use Instagram, develop an Instagram strategy, create Instagram contests, create engagement, find out tips for better photos and videos, repost and embed photos, optimize your presence, use Instagram direct, find out more about staying secure on Instagram, and much more.
| Author | : Trae Wilkerson |
| Publisher | : Trae Wilkerson |
| Total Pages | : 156 |
| Release | : 2020-12-22 |
| Genre | : Computers |
| ISBN | : |
This is an all in one Instagram Marketing Book. This book will take you from beginner to advanced in your journey to creating a successful brand or business. This book includes so many features, such as: - Instagram Algorithm (Updated) - Instagram Features - The most profitable niches on Instagram - Page Styles and Design - What to Post on Instagram - Insights/Analytics Breakdown - and so much more
| Author | : Anabel Quan-Haase |
| Publisher | : SAGE |
| Total Pages | : 860 |
| Release | : 2022-09-02 |
| Genre | : Social Science |
| ISBN | : 1529788889 |
The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
| Author | : Marnel Niles Goins |
| Publisher | : Routledge |
| Total Pages | : 878 |
| Release | : 2020-11-29 |
| Genre | : Science |
| ISBN | : 0429827326 |
This volume provides an extensive overview of current research on the complex relationships between gender and communication. Featuring a broad variety of chapters written by leading and upcoming scholars, this edited collection uses diverse theoretical frameworks to provide insight into recent concerns regarding changing gender roles, representations, and resources in communication studies. Established research and new perspectives address vital themes in this comprehensive text, including the shifting politics of gender, ethical and technological trends in gendered media, and gender in daily life. Comprising 39 chapters by a team of international contributors, the Handbook is divided into six thematic sections: • Gendered lives and identities • Visualizing gender • The politics of gender • Gendered contexts and strategies • Gendered violence and communication • Gender advocacy in action These sections examine central issues, debates, and problems, including the ethics and politics of gender as identity, impacts of media and technology, legal and legislative battlegrounds for gender inequality and LGBTQ+ human rights, changing institutional contexts, and recent research on gender violence and communication. The final section links academic research on gender and communication to activism and advocacy beyond the academy. The Routledge Handbook of Gender and Communication will be an invaluable reference work for students and researchers working at the intersections of gender studies and communication studies. Its international perspectives and the range of themes it covers make it an essential and pragmatic pedagogical resource.
| Author | : Ming Yu Cheng |
| Publisher | : European Alliance for Innovation |
| Total Pages | : 249 |
| Release | : 2019-10-25 |
| Genre | : Education |
| ISBN | : 1631902504 |
We are delighted to present the proceeding of the 4th International Conference on Accounting, Management, and Economics (ICAME – 2019) held on 25th October 2019 in Makassar, Indonesia. ICAME is an annual agenda of the Faculty of Economics and Business Universitas Hasanuddin. The rapid advancement in the business industry in the industrial revolution 4.0 era brings significant challenges not only to the business environment but also to university as higher education institutions to produce graduates who are able to compete globally as well as to adapt with changes in technology development. This is the background of ICAME – 2019 theme which is “Enlightening Research Paradigm in Business and Economics beyond Industrial Revolution 4.0”. The purpose of this conference is to produce qualified research and publications which is in turn expected to be referenced in solving society issues. In addition, this event is a forum to establish a network among academicians and business practitioners to encourage the growth of innovation and creativity in the field of Accounting, Management, and Economics. The conference invited academicians, students, and business practitioners to participate in the Call for Paper to share their research results. Therefore, we are pleased to present this proceedings of the conference.
| Author | : Annmarie Hanlon |
| Publisher | : SAGE |
| Total Pages | : 425 |
| Release | : 2022-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1529788439 |
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
| Author | : Paul Glassman |
| Publisher | : Facet Publishing |
| Total Pages | : 368 |
| Release | : 2017-10-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1783302003 |
The Handbook of Art and Design Librarianship integrates theory and practice to offer guidelines for information professionals working in art and design environments who need to support and anticipate the information needs of artists, designers, architects and the historians who study those disciplines. Since the first edition of this title, the world of art and design libraries has been transformed by rapid advances in technology, an explosion in social media and the release of new standards and guidelines. This new edition, offering mostly entirely new chapters, provides an accessible, fully updated, guide to the world of academic art and design libraries from a range of international experts who reflect current practice at a global level. Coverage includes: case studies and library profiles, providing benchmarks for developing facilitiesteaching and learning, including the ACRL Framework, teaching with specialcollections, meta-literacies, instructional design and cultural differencesdevelopments in institutional repositories, digital humanities and makerspacescontemporary library design, spaces for collaboration and sustainability. This book will be useful reading for students taking library and information science courses in art librarianship, special collections, and archives, as well as practising library and information professionals in art and design school libraries, art museum libraries and public libraries.
| Author | : Tavana, Madjid |
| Publisher | : IGI Global |
| Total Pages | : 561 |
| Release | : 2014-11-30 |
| Genre | : Computers |
| ISBN | : 1466672730 |
Big data analytics utilizes a wide range of software and analytical tools to provide immediate, relevant information for efficient decision-making. Companies are recognizing the immense potential of BDA, but ensuring the data is appropriate and error-free is the largest hurdle in implementing BDA applications. The Handbook of Research on Organizational Transformations through Big Data Analytics not only catalogues the existing platforms and technologies, it explores new trends within the field of big data analytics (BDA). Containing new and existing research materials and insights on the various approaches to BDA; this publication is intended for researchers, IT professionals, and CIOs interested in the best ways to implement BDA applications and technologies.
| Author | : Annmarie Hanlon |
| Publisher | : SAGE |
| Total Pages | : 670 |
| Release | : 2022-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1529786460 |
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
| Author | : Miriam J. Johnson |
| Publisher | : Taylor & Francis |
| Total Pages | : 214 |
| Release | : 2022-09-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000635376 |
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
