The Innovation Ultimatum
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| Author | : Steve Brown |
| Publisher | : John Wiley & Sons |
| Total Pages | : 320 |
| Release | : 2020-02-05 |
| Genre | : Business & Economics |
| ISBN | : 1119615429 |
Prepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade Most businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communication—as critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. The Innovation Ultimatum helps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change. Using straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to: Understand the implications of technology-driven change across industrial sectors Apply important insights to their own business Gain competitive advantage by implementing new technologies Prepare for the future of work and understand the skills needed to thrive in a post-automation economy Adopt critical digital technologies in any organization Providing invaluable cutting-edge content, The Innovation Ultimatum is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.
| Author | : Steve Brown |
| Publisher | : John Wiley & Sons |
| Total Pages | : 324 |
| Release | : 2020-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1119615445 |
Prepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade Most businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communication—as critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. The Innovation Ultimatum helps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change. Using straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to: Understand the implications of technology-driven change across industrial sectors Apply important insights to their own business Gain competitive advantage by implementing new technologies Prepare for the future of work and understand the skills needed to thrive in a post-automation economy Adopt critical digital technologies in any organization Providing invaluable cutting-edge content, The Innovation Ultimatum is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.
| Author | : Arsen Dallakyan |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 218 |
| Release | : 2017-07-11 |
| Genre | : Business & Economics |
| ISBN | : 0761869441 |
This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
| Author | : Edd Applegate |
| Publisher | : Scarecrow Press |
| Total Pages | : 213 |
| Release | : 2012-08-17 |
| Genre | : Business & Economics |
| ISBN | : 0810884070 |
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
| Author | : Maciej Kranz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2016-11-09 |
| Genre | : Business & Economics |
| ISBN | : 1119285682 |
Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings; you'll learn how to fashion a viable IoT plan that works with your organization's strategy and direction, and how to implement that strategy successfully by integrating IoT into your organization tomorrow. For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today—and will be used in the future—to help you craft a robust plan for your organization. Grasp the depth and breadth of the Internet of Things Create a secure IoT recipe that aligns with your company's strategy Capitalize on advances while avoiding disruption from others Leverage the technical, organizational, and social impact of IoT In the past five years, the Internet of Things has become the new frontier of technology that has everyone talking. It seems that almost every week a major vendor announces a new IoT strategy or division; is your company missing the boat? Learn where IoT fits into your organization, and how to turn disruption into profit with the expert guidance in Building the Internet of Things.
| Author | : John Bishop |
| Publisher | : Zondervan |
| Total Pages | : 210 |
| Release | : 2011 |
| Genre | : Religion |
| ISBN | : 0310318327 |
Dangerous churches are willing to put everything on the line for the one thing that matters most; reaching lost people. Through probing questions and amazing stories of God's grace, John Bishop confronts church leaders to embrace what matters most to the heart of God, whatever the cost. Most churches naturally gravitate to what is safe and familiar. Church leaders who take risks are bound to fail, and fear drives us to continue in our comfortable, but ineffective patterns. But reaching out to a lost world was never meant to be easy. Jesus promised his followers that they would have trouble in this world. Dangerous churches are churches that are willing to risk everything--comfort, safety, and the security of the familiar--for the sake of the one thing that matters most: reaching out to people who may spend eternity separated from the God who created them. God wants us to live on the edge of our margins, walking by faith and not simply following scripted methods or programmed patterns. Dangerous Church takes you back to the Book of Acts and reminds church leaders that the heartbeat of the church is not found in agendas or human plans, but in pursuing the mission of God and reaching out to a lost world. Learn what can happen when church leaders abandon their fears and begin to live a dangerous faith. Dangerous Church is part of the Leadership Network Innovation Series.
| Author | : Bernd X. Weis |
| Publisher | : Springer |
| Total Pages | : 273 |
| Release | : 2014-10-20 |
| Genre | : Business & Economics |
| ISBN | : 3642541712 |
The book assists in bringing together the three stakeholders of an innovation – inventor, decision maker and organization. These stakeholders have conflicting requirements and the book offers advice on how and by what methods they can communicate and the information that is expected and required in different phases of innovation. The perspectives of inventor, decision maker and organization are integrated in a business model that enables a common “language” and communication platform for the inevitably emerging tension field and that allows for asking and answering the right questions.
| Author | : Béatrice Collin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2021-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1119706017 |
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
| Author | : Dean Bakopoulos |
| Publisher | : HarperCollins |
| Total Pages | : 293 |
| Release | : 2011-05-16 |
| Genre | : Fiction |
| ISBN | : 0547821794 |
“Why are you so unhappy?” That’s the question that Zeke Pappas, a thirty-three-year-old scholar, asks almost everybody he meets as part of an obsessive project, “The Inventory of American Unhappiness.” The answers he receives—a mix of true sadness and absurd complaint—create a collage of woe. Zeke, meanwhile, remains delightfully oblivious to the increasingly harsh realities that threaten his daily routine, opting instead to focus his energy on finding the perfect mate so that he can gain custody of his orphaned nieces. Following steps outlined in a women’s magazine, the ever-optimistic Zeke identifies some “prospects”: a newly divorced neighbor, a coffeehouse barista, his administrative assistant, and Sofia Coppola (“Why not aim high?”). A clairvoyant when it comes to the Starbucks orders of strangers, a quixotic renegade when it comes to the federal bureaucracy, and a devoted believer in the afternoon cocktail and the evening binge, Zeke has an irreverent voice that is a marvel of lacerating wit and heart-on-sleeve emotion, underscored by a creeping paranoia and made more urgent by the hope that if he can only find a wife, he might have a second chance at life.
| Author | : Tony Saldanha |
| Publisher | : National Geographic Books |
| Total Pages | : 0 |
| Release | : 2019-07-23 |
| Genre | : Business & Economics |
| ISBN | : 1523085347 |
Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it. Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track. You want to disrupt before you are disrupted--be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.
