American Wine Economics

American Wine Economics
Author: James Thornton
Publisher: Univ of California Press
Total Pages: 367
Release: 2013-09-18
Genre: Cooking
ISBN: 0520957016

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

The Prohibition Hangover

The Prohibition Hangover
Author: Garrett Peck
Publisher: Rutgers University Press
Total Pages: 327
Release: 2009-08-03
Genre: History
ISBN: 0813548497

Spirits are all the rage today. Two-thirds of Americans drink, whether they enjoy higher priced call brands or more moderately priced favorites. From fine dining and piano bars to baseball games and backyard barbeques, drinks are part of every social occasion. In The Prohibition Hangover, Garrett Peck explores the often-contradictory social history of alcohol in America, from the end of Prohibition in 1933 to the twenty-first century. For Peck, Repeal left American society wondering whether alcohol was a consumer product or a controlled substance, an accepted staple of social culture or a danger to society. Today the legal drinking age, binge drinking, the neoprohibitionist movement led by Mothers Against Drunk Driving, the 2005 Supreme Court decision in Granholm v. Heald that rejected discriminatory curbs on wine sales, the health benefits of red wine, advertising, and other issues remain highly contested. Based on primary research, including hundreds of interviews with those on all sidesùclergy, bar and restaurant owners, public health advocates, citizen crusaders, industry representatives, and moreùas well as secondary sources, The Prohibition Hangover provides a panoramic assessment of alcohol in American culture. Traveling through the California wine country, the beer barrel backroads of New England and Pennsylvania, and the blue hills of Kentucky's bourbon trail, Peck places the concerns surrounding alcohol use within the broader context of American history, religious traditions, and governance. Society is constantly evolving, and so are our drinking habits. Cutting through the froth and discarding the maraschino cherries, The Prohibition Hangover examines the modern American temperament toward drink amid the $189-billion-dollar-a-year industry that defines itself by the production, distribution, marketing, and consumption of alcoholic beverages.

Wine Marketing

Wine Marketing
Author: Colin Michael Hall
Publisher: Routledge
Total Pages: 378
Release: 2008
Genre: Business & Economics
ISBN: 0750654201

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Functional Foods, Nutraceuticals and Natural Products

Functional Foods, Nutraceuticals and Natural Products
Author: Dhiraj A. Vattem
Publisher: DEStech Publications, Inc
Total Pages: 836
Release: 2015-10-06
Genre: Health & Fitness
ISBN: 1605951013

Bioactive ingredients in foods and their pharmacological and health effects. Functional foods and bioactives of microbial, plant and animal origin, including probiotics, herbs, spices, vegetables, specialty fruits, seafood and milk components. Impact on the microbiome, emerging metabolic pathways and prevention of chronic and infectious diseases.Techniques for functional food development and evaluation.Regulatory and safety considerations. This volume presents basic and advanced technical information on the sources, mechanisms and safety of food bioactives in the etiology and prevention of chronic and infectious diseases. In this context, it offers details useful not only for understanding but also improving the functionality of foods. It reviews advances in multiple phytochemicals and food ingredients known for positive effects on human physiology, including interactions with the human microbiome. Metabolomic and proteomic techniques are explored as ways of improving the understanding of mechanisms of action, and increasing the therapeutic effectiveness of selected food ingredients. Special attention is given to chemistry, molecular structure and pharmacological effects of bioactive ingredients. Bioactives from a wide range of foods are investigated, including pro- and prebiotics, fungi, yeasts, herbs, spices, fruits, vegetables, seafood and many more. The text provides systematic information needed to develop and validate commercial products incorporating functional ingredients.

Alcohol in Popular Culture

Alcohol in Popular Culture
Author: Rachel Black
Publisher: Bloomsbury Publishing USA
Total Pages: 335
Release: 2010-10-14
Genre: Social Science
ISBN:

This encyclopedia presents the many sides of America's ongoing relationship with alcohol, examining the political history, pivotal events, popular culture, and advances in technology that have affected its consumption. From the constant advertising messages from beer, wine and liquor manufacturers to parties, weddings, and other social gatherings where alcohol is served to after-work happy hours with coworkers, the influence and presence of alcohol are inescapable in the United States. According to a government source, 50 percent of American adults identified themselves as "regular drinkers" (having at least 12 drinks in the past year). This encyclopedia presents an overview of the entire history of alcohol in America from the first colonies to present day, focusing on the often-marginalized and pop culture aspects of alcohol use and misuse. Entries illuminate topics such as the favorite alcoholic beverages in America; how they are manufactured; the role of alcohol in everyday life, special events, and across history; the impacts of alcohol consumption on society and health; and much more. Connections and influences from outside the United States are also considered for some topics.