The Impact of Relationship-based Philanthropy on Donor Loyalty

The Impact of Relationship-based Philanthropy on Donor Loyalty
Author: Kalynn Pempek
Publisher:
Total Pages: 86
Release: 2013
Genre: Customer loyalty
ISBN:

In this literature review, the impact of relationship-based philanthropy on donor loyalty is studied. The value of relationships in philanthropy is considered, and donors' needs and desires are explored. Relationship-based philanthropy is defined and contrasted to transactional fundraising, and common misconceptions related to relationship-based philanthropy are addressed. Furthermore, barriers to implementing and practicing relationship-based philanthropy are presented. Finally, elements of donor loyalty are documented, and the impact of relationship-based philanthropy on donor loyalty is examined. Relationship-based philanthropy is a total philosophy which respects donors as individuals and recognizes that donors expect and deserve a certain level of communication from organizations they choose to support. This philosophy requires intentional and long-term development and communication strategies designed to meet donors' needs. While more scholarly research is needed to identify the extent to which relationship-based philanthropy directly enhances donor loyalty, there is evidence to suggest that donors who receive personal communications designed around their individual preferences are more loyal in their long-term giving to the organizations they support.

Building Donor Loyalty

Building Donor Loyalty
Author: Adrian Sargeant
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2004-10-06
Genre: Business & Economics
ISBN: 078797658X

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Keep Your Donors

Keep Your Donors
Author: Tom Ahern
Publisher: Wiley + ORM
Total Pages: 429
Release: 2011-01-04
Genre: Business & Economics
ISBN: 111804486X

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Donor-centered Fundraising

Donor-centered Fundraising
Author: Penelope Burk
Publisher: Hamilton, ON : Burk & Associates
Total Pages: 244
Release: 2003
Genre: Fund raising
ISBN:

"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

The Philanthropic Planning Companion

The Philanthropic Planning Companion
Author: Brian M. Sagrestano
Publisher: John Wiley & Sons
Total Pages: 464
Release: 2016-03-17
Genre: Business & Economics
ISBN: 1118235495

A donor-centered guide to charitable gift planning for fundraisers and professional advisors The Philanthropic Planning Companion compiles and analyzes the latest research on donor/client behavior, discussing the need for segmented approaches to charitable gift planning based upon the values and personal planning objectives of the donor/client. With its many tools, checklists and sample materials, it will serve as your charitable giving guide in your work with your donors/clients. Whether you are building your practice to work with high net worth clients or you are enhancing your fundraising program, this is the book you will keep close at hand. Outlines how an integrated, donor-centered, values-based, philanthropic planning approach can be implemented Explores the latest research focuses on donor behavior For fundraisers and professional advisors alike, The Philanthropic Planning Companion is the one-stop resource you'll keep by your side to help your donors/clients meet their charitable and personal planning objectives.

The Role of Relationships in Effecting Outcomes as Related to the Impact of Nonprofit Financial Misconduct

The Role of Relationships in Effecting Outcomes as Related to the Impact of Nonprofit Financial Misconduct
Author: Adrienne Darrah
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

Charitable nonprofit organizations in the United States have remained mission-based since they were first introduced in the late-1800s. As an archaic human carryover, modern-day philanthropy is heavily reliant on the goodwill of individual donors. Since the Twelfth Street YMCA in Washington, DC, held the very first professional fundraiser in 1905, fundraising has become engrained in American society and continues to evolve through the adoption of professional and public standards. Similar to the other sectors, the nonprofit sector is not impervious to managerial missteps and may find itself in the midst of a scandal. Nonprofit scandals are often the outcome of an organization's failure to institute mechanisms for internal oversight or the organization's lack of ethical business practices as they are presented through shared information with external stakeholders. Though an organization's misconduct does not guarantee a scandal will come to fruition, scandals that do, can adversely impact not only the nonprofit organization itself but also the nonprofit sector as a whole. This is particularly noteworthy for a sector that is dependent upon individual donations to support its work. A charitable nonprofit organization's dependence on its stakeholders, can be explained by considering the organization's innate lack of financial resources. With a foundational business model that relies on donor stakeholders to donate these resources, a charitable nonprofit organization is inherently vulnerable to external controls and demands. Though most organizations prefer not to cede any level of independence to their external stakeholders, a nonprofit's control is contingent upon the organization's level of dependence on its donor stakeholders. By nature, a charitable nonprofit organization relies on its donors for revenue, which epitomizes the resource dependence tenet regarding an organization being beholden to its external stakeholders. This is due in part to the constraints placed on the nonprofit's access to its basic resources. Nonprofit's that misbehave through misconduct or misappropriations are believed to be susceptible to donor sanctions, including the withholding of financial resources. This study aimed to examine whether a nonprofit's stakeholders' exposure to negative information regarding the organization's misuse of raised funds has a detrimental impact on the donor's future philanthropy and their uncertainty regarding donating to that organization. Donor status, both as a singular variable and as an interaction with the experimental stimuli, was also measured to assess its impact on uncertainty. Donation uncertainty was measured to examine how it affects the nonprofit-donor relationship and ultimately donation intention and word-of-mouth intention. Previous research has focused on relationships in regard to fundraising, however, little research has investigated the issue of uncertainty and its impact on donation intention. It has long been accepted that previous donor status and organizational behavior both impact donation intention. However, the findings in this study indicate that there may not be a significant relationship between previous donation status or organizational behavior and donation uncertainty. There is, however, a significant relationship between uncertainty and relationship management and relationship management and donation intention and word-of-mouth intention. Further studies are needed to investigate donation uncertainty in more detail given its significant impact on the nonprofit-donor relationship. This study included a total of 331 participants who were recruited through Amazon Mechanical Turk (MTurk) and randomly assigned to two treatment conditions or one control condition. The experiment required study participants to first read pieces of information followed by responding to a questionnaire. The collected data was analyzed using R, AMOS, and SPSS.

Relationship Fundraising

Relationship Fundraising
Author: Ken Burnett
Publisher: The White Lion Press Limited
Total Pages: 366
Release: 1992
Genre: Business & Economics
ISBN: 9780951897102

A donor-based approach to the business of raising money.

Generation Impact

Generation Impact
Author: Sharna Goldseker
Publisher: John Wiley & Sons
Total Pages: 233
Release: 2017-09-08
Genre: Business & Economics
ISBN: 111942285X

An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes ... and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.

Impact of Donor Motivation and Perceived Relationship Quality on Donor Behavior in Professional Sport Nonprofit Organizations

Impact of Donor Motivation and Perceived Relationship Quality on Donor Behavior in Professional Sport Nonprofit Organizations
Author: Minhong Kim
Publisher:
Total Pages: 238
Release: 2016
Genre:
ISBN:

Although our society continuously evolves, numerous social and environmental issues remain to be resolved. To address such issues, nonprofit organizations have emerged, and professional sport entities are no exception. By hosting a variety of community outreach programs and/or raising funds through their own charitable foundations, sport entities have become highly engaged with social and environmental issues - not only for their local communities but also for the public good. However, given the increasing number of nonprofit organizations in professional sport and the limited amount of financial resources, a critical question for such organizations is how to maintain current donor involvement and eventually guarantee future contributions from potential donors. Even so, researchers have provided limited information on what factors motivate people to make donations specific to the nonprofit organizations that are connected to professional sport teams and athletes. Therefore, this study explored the underlying motivational factors that channel donor behavior by developing an instrument for application in the professional sport setting. In addition, the current study sought to examine the influence of relationship quality on donor behavior in accordance with the impact of donor motivation. Through the instrument development process, three distinctive professional sport donor motivation factors emerged (i.e., fan identification, community support, and charity image) with the measurement showing good psychometric properties in regard to reliability and validity. The results revealed that three motivational factors positively influence donor behavior while the overall measure of professional sport donor motivation did not predict donor behavior well. The results also indicated that both the relationship quality of nonprofit staff members and that of professional athletes had significant effects on donor behavioral loyalty (i.e., future donation intention and positive word-of-mouth) while the influence of nonprofit staff members' relationship quality was slightly stronger than athletes' relationship quality. The findings of this study generally support the hypotheses and extend the current donor behavior literature. The discussion offers implications for nonprofit managers within the sport industry and academicians pursuing research in the sport philanthropy area, and future research recommendations are suggested.

It's NOT JUST about the Money

It's NOT JUST about the Money
Author: Richard Perry
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2014-12-16
Genre: Fund raising
ISBN: 9781503290976

Are you searching for the next big idea in fundraising to help your organization soar? It's actually right under your nose in your database. Major Donors. Right here, right now, you have the donors who have the capacity to give five, six, and yes, seven figure gifts. This book tells you how to find them, and what to do once you have them. Richard Perry and Jeff Schreifels tell you everything you need to do to take your organization to a new level of performance in major gifts. This book is packed with easy to implement ideas and strategies to create, build, and manage a robust major gift program. You won't put this book down. You'll be entertained and helped. You will learn how to create a culture that puts relationships with donors above everything else. You will be left inspired to succeed; because, ultimately, it's NOT just about the money.