The Impact of Product Usage Warnings in Broadcast Television Advertising
Author | : Sandra Jean Smith |
Publisher | : |
Total Pages | : 520 |
Release | : 1985 |
Genre | : Television advertising |
ISBN | : |
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Author | : Sandra Jean Smith |
Publisher | : |
Total Pages | : 520 |
Release | : 1985 |
Genre | : Television advertising |
ISBN | : |
Author | : Richard Adler |
Publisher | : Washington : National Science Foundation |
Total Pages | : 244 |
Release | : 1977 |
Genre | : Child psychology |
ISBN | : |
Author | : Susan Ehrlich Martin |
Publisher | : DIANE Publishing |
Total Pages | : 324 |
Release | : 1995 |
Genre | : Psychology |
ISBN | : |
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Author | : Michael S. Wogalter |
Publisher | : CRC Press |
Total Pages | : 872 |
Release | : 2006-01-20 |
Genre | : Technology & Engineering |
ISBN | : 1482289687 |
A technical discussion that includes theory, research, and application, this book describes warning design standards and guidelines; aspects of law relevant to warnings such as government regulations, case/trial litigation, and the role of expert testimony in these cases; and international, health/medical, and marketing issues. Broken into thirteen
Author | : James P. Greenan |
Publisher | : |
Total Pages | : 244 |
Release | : 1979 |
Genre | : Advertising |
ISBN | : |
Author | : Kenneth C. Wilbur |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
Genre | : |
ISBN | : |
Digital video recorder proliferation and new commercial audience metrics are making television networks' revenues more sensitive to audience losses from advertising. There is currently limited understanding of how traditional advertising and product placement affect television audiences. We estimate a random coefficients logit model of viewing demand for television programs, wherein time given to traditional advertising and product placement plays a role akin to the "price" of consuming a program. Our data include audience, advertising, and program characteristics from more than 10,000 network-hours of prime-time broadcast television from 2004 to 2007. We find that the median effect of a 10% rise in traditional advertising time is a 15% reduction in audience size. We find evidence that creative strategy and product category factors are important determinants of viewer response to traditional advertising. When we control for program episode quality, we find that product placement time decreases viewer utility. In sum, our results imply that networks should give price discounts to those advertisers whose ads are most likely to retain viewers' interest throughout the commercial break.
Author | : Barrie Gunter |
Publisher | : Lawrence Erlbaum Assoc Incorporated |
Total Pages | : 209 |
Release | : 2005 |
Genre | : Performing Arts |
ISBN | : 9780805858303 |
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite and cable formats and these will soon move into digital transmission. Mobile telephone and internet availability to children offers opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.