The Impact Of Customers Satisfaction And Loyalty On Customers Retention In The Mobile Telecommunications Service An Integrative Model
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| Author | : Farzana Quoquab |
| Publisher | : Partridge Publishing Singapore |
| Total Pages | : 104 |
| Release | : 2016-07-11 |
| Genre | : Social Science |
| ISBN | : 1482866102 |
This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
| Author | : Dr. Sakru Ketavath |
| Publisher | : Lulu.com |
| Total Pages | : 166 |
| Release | : 2018-04-26 |
| Genre | : Education |
| ISBN | : 1387680439 |
The booming revolution in Information Technology sector has pushed India's telecom market significantly. India has shown tremendous growth in the past few years in terms of cellular services. For the past few years consumers prefer wireless mode of telephone services to wire line services. As per the survey report made by Voice & Data by the end of October 2014, the number of mobile subscribers has increased from 957.61 million at the end of the September 2014 to 962.63 million at the end of the October, 2014.
| Author | : Eid, Riyad |
| Publisher | : IGI Global |
| Total Pages | : 427 |
| Release | : 2013-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466636327 |
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
| Author | : Christos Frangos |
| Publisher | : Christos Frangos |
| Total Pages | : 595 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 9609873901 |
| Author | : Arpan Kumar Kar |
| Publisher | : Springer |
| Total Pages | : 287 |
| Release | : 2018-06-14 |
| Genre | : Computers |
| ISBN | : 3319783785 |
This book offers a multidisciplinary resource on digital government, while specifically focusing on its role within the emerging market of India. The Government of India (GoI) is concentrating on transforming India under the Digital India initiative. In order to do so, it has emphasized three core areas: (1) Computing infrastructure as a utility to every citizen; (2) Governance and services on demand; and (3) Digital empowerment of citizens. The chapters in this book address issues surrounding these areas, highlighting concepts such as knowledge societies, urban operations and logistics, issues in managing emergent Information Communication Technologies (ICTs), and also smart analytics for urbanization. The chapters contribute to the theory, practice and policy for a “Digital India.” The book captures lessons, knowledge, experiences (about challenges, drivers, antecedents, etc.) and best practices emerging from implementation of various projects. While the book is dedicated to a “Digital India,” this book can also be valuable resource for public administrators, government officials and researchers in other emerging markets and developing countries in Asia, Africa and Latin America where similar socio-political and economic conditions exist.
| Author | : Liébana, Francisco |
| Publisher | : IGI Global |
| Total Pages | : 299 |
| Release | : 2019-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1799800520 |
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
| Author | : Aboul Ella Hassanien |
| Publisher | : Springer Nature |
| Total Pages | : 893 |
| Release | : 2020-09-19 |
| Genre | : Technology & Engineering |
| ISBN | : 3030586693 |
This book presents the proceedings of the 6th International Conference on Advanced Intelligent Systems and Informatics 2020 (AISI2020), which took place in Cairo, Egypt, from October 19 to 21, 2020. This international and interdisciplinary conference, which highlighted essential research and developments in the fields of informatics and intelligent systems, was organized by the Scientific Research Group in Egypt (SRGE). The book is divided into several sections, covering the following topics: Intelligent Systems, Deep Learning Technology, Document and Sentiment Analysis, Blockchain and Cyber Physical System, Health Informatics and AI against COVID-19, Data Mining, Power and Control Systems, Business Intelligence, Social Media and Digital Transformation, Robotic, Control Design, and Smart Systems.
| Author | : Pei-Luen Patrick Rau |
| Publisher | : Springer |
| Total Pages | : 835 |
| Release | : 2016-07-04 |
| Genre | : Computers |
| ISBN | : 3319400932 |
This book constitutes the proceedings of the 8th International Conference on Cross-Cultural Design, CCD 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers and 186 poster papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 81 papers presented in the CCD 2016 proceedings are organized in topical sections as follows: culture and user experience; cross-cultural product and service design; cultural ergonomics; culture and mobile interaction; culture in smart environments; cross-cultural design for health, well-being and inclusion; and culture for e-commerce and business.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 671 |
| Release | : 2021-02-05 |
| Genre | : Business & Economics |
| ISBN | : 1799886034 |
FinTech, an abbreviated term for financial technology, is a digital revolution changing the way banking and financial services are being used both by individuals and businesses. As these changes continue to take place, the financial industry is focused on technological innovation and feeding into this digital revolution to better serve consumers who are looking for easier ways to invest, transfer money, use banking services, and more. FinTech is increasing accessibility to financial services, automating these services, expanding financial options, and enabling online payments and banking. While the benefits are being continually seen and this technology is becoming more widely accepted, there are still challenges facing the technology that include security concerns. To understand FinTech and its role in society, both the benefits and challenges must be reviewed and discussed for a holistic view on the digital innovations changing the face of the financial industry. The Research Anthology on Concepts, Applications, and Challenges of FinTech covers the latest technologies in FinTech with a comprehensive view of the impact on the industry, where these technologies are implemented, how they are improving financial services, and the security applications and challenges being faced. The chapters cover the options FinTech has unlocked, such as mobile banking and virtual transactions, while also focusing on the workings of the technology itself and security applications, such as blockchain and cryptocurrency. This book is a valuable reference tool for accountants, bankers, financial planners, financial analysts, business managers, economists, computer scientists, academicians, researchers, financial professionals, and students.
| Author | : |
| Publisher | : |
| Total Pages | : 700 |
| Release | : 2008 |
| Genre | : Dissertations, Academic |
| ISBN | : |
