The Impact Of Customer Relationship Management On Customer Satsisfaction And Customer Retention In The Automobile Industry Of Zimbabwe
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| Author | : V. Kumar |
| Publisher | : Springer |
| Total Pages | : 422 |
| Release | : 2018-05-15 |
| Genre | : Business & Economics |
| ISBN | : 3662553813 |
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
| Author | : Luis Matosas-López |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 252 |
| Release | : 2024-03-14 |
| Genre | : Business & Economics |
| ISBN | : 1837536880 |
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
| Author | : Steve Baron |
| Publisher | : SAGE |
| Total Pages | : 217 |
| Release | : 2010-04-20 |
| Genre | : Business & Economics |
| ISBN | : 1446200310 |
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.
| Author | : |
| Publisher | : |
| Total Pages | : 582 |
| Release | : 2009-05 |
| Genre | : Dissertations, Academic |
| ISBN | : |
| Author | : V. Kumar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 360 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : |
Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.
| Author | : Bruce L. Bowerman |
| Publisher | : Brooks/Cole |
| Total Pages | : 0 |
| Release | : 2000-03-24 |
| Genre | : Análisis de regresión |
| ISBN | : 9780534380182 |
The focus of Linear Statistical Models: An Applied Approach, Second Editon, is on the conceptual, concrete, and applied aspects of model building, data analysis, and interpretaion. Without sacrificing depth and breadth of coverage, Bruce L. Bowerman and Richard T. O'Connell's clear and concise explanantions make the material accessible even to those with limited statistical experience.
| Author | : Francis Buttle |
| Publisher | : Routledge |
| Total Pages | : 495 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1856175227 |
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
| Author | : Joseph F. Hair |
| Publisher | : Irwin/McGraw-Hill |
| Total Pages | : 750 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780072467574 |
| Author | : John Tschohl |
| Publisher | : Best Sellers Publishing |
| Total Pages | : 388 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9780963626844 |
Promotes the theory that superior customer service leads to a superior business organisation
| Author | : David S. Bright |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-16 |
| Genre | : |
| ISBN | : 9781998109166 |
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
