The Impact of Arizona Highways Magazine on Tourism
Author | : Kathleen L. Andereck |
Publisher | : |
Total Pages | : 85 |
Release | : 2012 |
Genre | : Arizona highways |
ISBN | : |
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Author | : Kathleen L. Andereck |
Publisher | : |
Total Pages | : 85 |
Release | : 2012 |
Genre | : Arizona highways |
ISBN | : |
Author | : Kathleen L. Andereck |
Publisher | : |
Total Pages | : 85 |
Release | : 2012 |
Genre | : Arizona history magazine |
ISBN | : |
Author | : Kathleen L. Andereck |
Publisher | : |
Total Pages | : 88 |
Release | : 2004 |
Genre | : Arizona highways |
ISBN | : |
Author | : Arizona. Department of Transportation. Research Center |
Publisher | : |
Total Pages | : 38 |
Release | : 2020 |
Genre | : Arizona highways magazine |
ISBN | : |
A study to determine the influence that Arizona Highways Magazine (AHM) and its branded products have on tourism and the economy in Arizona.
Author | : Dorie S. Goldman-Rivera |
Publisher | : |
Total Pages | : 532 |
Release | : 2003 |
Genre | : Arizona highways |
ISBN | : |
Author | : Diane Hart Ginn |
Publisher | : |
Total Pages | : 95 |
Release | : 2016 |
Genre | : Arizona highways |
ISBN | : |
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
Author | : Arizona. Highway Department. Planning Survey Division |
Publisher | : |
Total Pages | : 290 |
Release | : 1952 |
Genre | : Roads |
ISBN | : |
Includes highway department organization; road systems of Arizona, including interstate highways; financing and cost, road mileage, population changes, passenger car speeds, traffic flow, traffic accidents, motor vehicle registration, and sufficiency ratings.