The IBA Code of Advertising Standards and Practice
Author | : Independent Broadcasting Authority |
Publisher | : |
Total Pages | : 20 |
Release | : 1989 |
Genre | : Radio advertising |
ISBN | : |
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Author | : Independent Broadcasting Authority |
Publisher | : |
Total Pages | : 20 |
Release | : 1989 |
Genre | : Radio advertising |
ISBN | : |
Author | : Sean Brierley |
Publisher | : Psychology Press |
Total Pages | : 288 |
Release | : 1995 |
Genre | : Art |
ISBN | : 041510713X |
This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it.
Author | : Renée Dickason |
Publisher | : Indiana University Press |
Total Pages | : 202 |
Release | : 2000 |
Genre | : Art |
ISBN | : 9781860205712 |
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Author | : Len Masterman |
Publisher | : Routledge |
Total Pages | : 363 |
Release | : 2003-09-02 |
Genre | : Social Science |
ISBN | : 1134955049 |
An invaluable guide both for specialists in media and communication studies and all teachers who wish to use newspapers and TV in their teaching.
Author | : Frank Jefkins |
Publisher | : Elsevier |
Total Pages | : 319 |
Release | : 2016-06-03 |
Genre | : Social Science |
ISBN | : 1483183181 |
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Author | : Armand Mattelart |
Publisher | : Routledge |
Total Pages | : 251 |
Release | : 2005-09-20 |
Genre | : Business & Economics |
ISBN | : 1134942389 |
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Various |
Publisher | : Routledge |
Total Pages | : 10558 |
Release | : 2021-12-02 |
Genre | : Business & Economics |
ISBN | : 1136264922 |
Current interest in the history of money and banking remains strong and it is opportune to survey developments both in the UK, USA, Europe and Asia. This set provides historical analysis which incorporates research from the early twentieth century onwards in a form that is both accessible to students of money & banking and economists, economic historians and bankers This set re-issues 38 volumes originally published between 1900 and 2000. It charts the history of early banking, discusses banking in the UK, Europe,Japan and the USA, analyses banks as multinationals, the UK mortgage market, banking policy and structure and examines specific sectors such as gilts and gold.
Author | : John Wilmshurst |
Publisher | : Routledge |
Total Pages | : 413 |
Release | : 2010-02-17 |
Genre | : Business & Economics |
ISBN | : 1136401652 |
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Author | : Consumer Focus |
Publisher | : Routledge |
Total Pages | : 266 |
Release | : 2012-05-31 |
Genre | : Business & Economics |
ISBN | : 1136297073 |
This report, prepared for the government by the National Consumer Council, examines money transmission, access to banking services, new technology, banking and the law, disputes between bank and customer, saving and borrowing. There are special sections on Northern Ireland and Scotland and on bank executor and trustee work – all from a consumer perspective. It is based on the findings of two surveys of consumer attitudes to banking services and evidence from the banks and building societies themselves.
Author | : Barrie Gunter |
Publisher | : Routledge |
Total Pages | : 195 |
Release | : 2004-09-22 |
Genre | : Business & Economics |
ISBN | : 1135626316 |
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In