The Business of Choice

The Business of Choice
Author: Matthew Willcox
Publisher: Pearson Education
Total Pages: 247
Release: 2015-02-20
Genre: Business & Economics
ISBN: 0134053494

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

The Human Instinct

The Human Instinct
Author: Kenneth R. Miller
Publisher: Simon & Schuster
Total Pages: 304
Release: 2019-04-23
Genre: Science
ISBN: 1476790272

From one of America’s best-known biologists, a revolutionary new way of thinking about evolution that shows “why, in light of our origins, humans are still special” (Edward J. Larson, Pulitzer Prize–winning author of Evolution). Once we had a special place in the hierarchy of life on Earth—a place confirmed by the literature and traditions of every human tribe. But then the theory of evolution arrived to shake the tree of human understanding to its roots. To many of the most passionate advocates for Darwin’s theory, we are just one species among multitudes, no more significant than any other. Even our minds are not our own, they tell us, but living machines programmed for nothing but survival and reproduction. In The Human Instinct, Brown University biologist Kenneth R. Miller “confronts both lay and professional misconceptions about evolution” (Publishers Weekly, starred review), showing that while evolution explains how our bodies and brains were shaped, that heritage does not limit or predetermine human behavior. In fact, Miller argues in this “highly recommended” (Forbes) work that it is only thanks to evolution that we have the power to shape our destiny. Equal parts natural science and philosophy, The Human Instinct makes an “absorbing, lucid, and engaging…case that it was evolution that gave us our humanity” (Ursula Goodenough, professor of biology at Washington University in St. Louis).

Human Instinct

Human Instinct
Author: Lord Robert Winston
Publisher: Random House
Total Pages: 424
Release: 2011-05-31
Genre: Science
ISBN: 1446486419

From caveman to modern man ... Few people doubt that humans are descended from the apes; fewer still consider, let alone accept, the psychological implications. But in truth, man not only looks, moves and breathes like an ape, he also thinks like one. Sexual drive, survival, competition, aggression - all of our impulses are driven by our human instincts. They explain why a happily married man will fantasize about the pretty, slim, young woman sitting across from him in the tube and why thousands of people spend their week entirely focused on whether their team will win their next crucial match. But how well do our instincts equip us for the twenty-first century? Do they help or hinder us as we deal with large anonymous cities, stressful careers, relationships and the battle of the sexes? In this fascinating book, Robert Winston takes us on a journey deep into the human mind. Along the way he takes a very personal look at the relationship between science and religion and explores those very instincts that make us human.

Decisive Intuition

Decisive Intuition
Author: Rick Snyder
Publisher: Red Wheel/Weiser
Total Pages: 258
Release: 2019-03-01
Genre: Business & Economics
ISBN: 1632658623

At last a practical guide on intuitive decision-making for anyone in the business world to get to the answer they need faster. Intuition is the great differentiator in business. Listening to, trusting, and acting on your intuitive intelligence separates you from the pack as most people are not listening to theirs. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Yet the question that each business leader and manager struggles to answer is how do you train and develop intuitive thinking in a team to achieve the greatest result? Decisive Intuition is for business leaders, managers, and employees who want answers to this question and are ready to accelerate their company culture. Practice this 6-step process for harnessing your intuitive intelligence with practical business applications. Hear how successful business leaders are integrating intuitive skills into their companies for cutting-edge results. Explore directional, social, and informational intuition and how you can apply them to different areas of your business for greater results. Learn about the 5 roadblocks to accessing your intuitive intelligence and how to overcome them. Discover the latest findings in neuroscience and techniques to access your intuitive, subconscious mind for arriving at better decisions, faster.

Hardwired Humans

Hardwired Humans
Author: Andrew O'Keeffe
Publisher: Great Bosses Pty Ltd
Total Pages: 191
Release: 2018-09-01
Genre: Business & Economics
ISBN: 1742980562

Offices are not our natural habitat. Leadership is easier when we understand the nine instincts that still drive human behaviour. With the Industrial Revolution only 250 years ago, we left our hunting, gathering and village societies to work in offices and factories. The behaviour that ensured our ancestors' survival on the savannah plains of Africa over the millennia is alive and well in today's workplaces. The nine instincts explain the reasons, and the solutions, to the challenges that leaders commonly face. Based on the author's wide experience in large organisations combined with witty true stories of chimps from Gombe, Tanzania and Taronga Zoo, Sydney, Hardwired Humans explains the psychology behind the human instincts of social behaviour. As you read this entertaining book, you will learn how the instincts of clan connections, hierarchy, gossip, politics, snap judgments, status displays and sexual competition continue to drive modern office interactions just as they have driven human interaction for millennia. The book shares a practical framework that helps makes sense of human behaviour and allows leaders to manage more effectively. In a note introducing the book, Dr Jane Goodall calls it a 'compelling book'. The Australian Financial Review Boss magazine highly recommends the book as one 'that will captivate anyone who finds the "people stuff" confounding.'

The Social Instinct

The Social Instinct
Author: Nichola Raihani
Publisher: St. Martin's Press
Total Pages: 183
Release: 2021-08-31
Genre: Science
ISBN: 125026281X

"Enriching" —Publisher's Weekly "Excellent and illuminating"—Wall Street Journal In the tradition of Richard Dawkins's The Selfish Gene, Nichola Raihani's The Social Instinct is a profound and engaging look at the hidden relationships underpinning human evolution, and why cooperation is key to our future survival. Cooperation is the means by which life arose in the first place. It’s how life progressed through scale and complexity, from free-floating strands of genetic material to nation states. But given what we know about evolution, cooperation is also something of a puzzle. How does cooperation begin, when on a Darwinian level, all the genes in the body care about is being passed on to the next generation? Why do meerkats care for one another’s offspring? Why do babbler birds in the Kalahari form colonies in which only a single pair breeds? And how come some reef-dwelling fish punish each other for harming fish from another species? A biologist by training, Raihani looks at where and how collaborative behavior emerges throughout the animal kingdom, and what problems it solves. She reveals that the species that exhibit cooperative behaviour most similar to our own tend not to be other apes; they are birds, insects, and fish, occupying far more distant branches of the evolutionary tree. By understanding the problems they face, and how they cooperate to solve them, we can glimpse how human cooperation first evolved. And we can also understand what it is about the way we cooperate that makes us so distinctive–and so successful.

The Intuitive Compass

The Intuitive Compass
Author: Francis Cholle
Publisher: John Wiley & Sons
Total Pages: 286
Release: 2011-10-18
Genre: Business & Economics
ISBN: 1118077547

A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

Powered by Instinct

Powered by Instinct
Author: Kathy Kolbe
Publisher: Kolbe Corp
Total Pages: 280
Release: 2004
Genre: Business & Economics
ISBN: 9780971799912

Discusses the practice of using one's instincts in five ways to achieve success and happiness, including acting before you think, committing to just enough, and knowing when to do nothing.

Emotional Business

Emotional Business
Author: Ravi Rao
Publisher: iUniverse
Total Pages: 230
Release: 2012-06-27
Genre: Business & Economics
ISBN: 9781475926194

If youve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then youve experienced the business effects of emotional disconnection. In todays knowledge-driven and service centered economy, emotional excellence isnt idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: Evoke intense customer passion to boost sales Eliminate the financial self-destruction of infighting Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.