Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author: Tony Rogers
Publisher: Routledge
Total Pages: 312
Release: 2015-11-19
Genre: Business & Economics
ISBN: 1317528794

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Exploring Hong Kong

Exploring Hong Kong
Author: Steven K. Bailey
Publisher: ThingsAsian Press
Total Pages: 300
Release: 2009
Genre: Travel
ISBN: 9781934159163

Exploring Hong Kong presents a vivid and multidimensional portrait of Hong Kong, one of Asia's most exciting cities. Inspired by his 20-year love affair with Hong Kong, Steven K. Bailey has transformed the typical Hong Kong guidebook by dispensing with the usual laundry lists of sights, hotels, and restaurants. In their place are thoughtfully written chapters that offer the author's personal perspective on how to best explore Hong Kong. From dolphin watches and back-country hikes to street markets, temples, and ferry rides, Exploring Hong Kong contains 40 richly detailed experiences that will unite travelers with the soul of one of the most dynamic cities in Asia. Book jacket.

Growing with Hong Kong

Growing with Hong Kong
Author:
Publisher: Hong Kong University Press
Total Pages: 377
Release: 2002-01-01
Genre: History
ISBN: 9622096131

The book witnesses and chronicles the 90 years wherein the University of Hong Kong and its graduates were intimately engaged in the development of Hong Kong.

Events Management

Events Management
Author: Razaq Raj
Publisher: SAGE
Total Pages: 513
Release: 2017-09-25
Genre: Business & Economics
ISBN: 1473998379

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.

Structures in the New Millennium

Structures in the New Millennium
Author: P.K.K. Lee
Publisher: CRC Press
Total Pages: 698
Release: 1997-01-01
Genre: Technology & Engineering
ISBN: 9789054108986

Topics covered within this set of conference proceedings include: structural analysis - theory and methods; structural design - concept, technique and codes of practice; structural forms - concept and application; and construction of structures.

Hong Kong Chronicles: Overview & Chronology

Hong Kong Chronicles: Overview & Chronology
Author: Hong Kong Chronicles Institute
Publisher: Chung Hwa Book Co. (H.K.) Ltd.
Total Pages: 810
Release: 2022-06-30
Genre: History
ISBN: 9888807323

Overview & Chronology is the first title of the book series Hong Kong Chronicles by Hong Kong Chronicles Institute. It presents a detailed overview of Hong Kong’s local history and more than 6,500 major historical events taking place between ancient times and 2017. The book series consists of 66 volumes to be released in 42 books with 25 million words and completed in phases by 2027. It covers a historical timeline of 7,000 years – from the New Stone Age 5,000 B.C. to the inauguration of the fifth term of the HKSAR government on July 1, 2017. It includes 10 major categories, including nature, economy, culture, society, politics and people, etc. Local chronicles have the important functions of preserving history, providing reference for policymaking and educating the people. Through the compilation of local chronicles, it serves to seek out, preserve and promote the stories of people, their socio-economic development and way of life as well as political structure. It plays an important role of cultural significance in driving the future by reflecting on the past. The book series is of profound historical significance and cultural value as an accurate, objective, systematic and comprehensive record of 7,000 years of Hong Kong's transformation.

Fodor's Hong Kong

Fodor's Hong Kong
Author: Douglas Stallings
Publisher: Fodors Travel Publications
Total Pages: 322
Release: 2004-12-01
Genre: Travel
ISBN: 1400014425

Recommends hotels, restaurants, museums, and parks, briefly describes the history and culture of Hong Kong, and offers tips on sightseeing, night life, leisure activities, and excursions to China

CultureShock! Hong Kong

CultureShock! Hong Kong
Author: Betty Wei
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 322
Release: 2008-09-20
Genre: Travel
ISBN: 9814435708

Despite the modern high-rise buildings, international brand names and many Caucasian faces, Hong Kong still retains much of its Asian character. Learn how fung shui influences the way of life and the importance of the concept of ‘face’, which affects interpersonal relationships and business transactions. Packed with practical tips and a comprehensive resource section, CultureShock! Hong Kong is all you will need to survive and succeed in this highly competitive society.

Innovative and Creative Industries in Hong Kong

Innovative and Creative Industries in Hong Kong
Author: Grace L K Leung
Publisher: Routledge
Total Pages: 336
Release: 2018-10-29
Genre: Social Science
ISBN: 1351655019

The experience of Hong Kong’s innovative and creative industries and the challenges they face serves as an important case study for other Chinese and Asian cities that are actively developing their innovative and creative industries in the era of globalization. The return of sovereignty over Hong Kong back to China in 1997 has led to both collaboration and competition between the two places in innovative and creative sectors for the Greater China and Asian Regions. Hong Kong has remained unique in spite of the integration, but she has to strike a delicate balance between being simultaneously a Chinese and an international city. This book looks at different innovative and creative industries, such as international art and culture exhibition, innovative technology, digital entertainment, TV and movies, as well as government policy for innovative and creative industries, particularly the changing competitive landscape brought about by the latest Great Bay Area development. Drawing insights from cultural history, innovation economics, cultural policy studies, and cultural geography, this book explores the opportunities and challenges of Hong Kong's innovative and creative industries, in particular after the change of sovereignty in 1997. It demonstrates that the city’s legacy, and heavy government input in capital, do not guarantee their sustainable development. This is a book not only for policymakers or academics interested in innovative and creative industries but also to students contemplating a career in these areas in Hong Kong, the Greater China and the Asian Region.