The Hero And The Outlaw
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| Author | : Margaret Mark |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 399 |
| Release | : 2001-02-06 |
| Genre | : Business & Economics |
| ISBN | : 007138118X |
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
| Author | : Graham Seal |
| Publisher | : Anthem Press |
| Total Pages | : 242 |
| Release | : 2011 |
| Genre | : Biography & Autobiography |
| ISBN | : 0857287923 |
This book is an overview and analysis of the global tradition of the outlaw hero. The mythology and history of the outlaw hero is traced from the Roman Empire to the present, showing how both real and mythic figures have influenced social, political, economic and cultural outcomes in many times and places. The book also looks at the contemporary continuations of the outlaw hero mythology, not only in popular culture and everyday life, but also in the current outbreak of global terrorism. The book also presents a more general argument related to the importance of understanding folk and popular mythologies in historical contexts. Outlaw heroes have a strong purchase in high and popular culture, appearing in film, books, plays, music, drama, art, even ballet. To simply ignore and discard such powerful expressions without understanding their origins, persistence and especially their ongoing cultural consequences, is to refuse the opportunity to comprehend some profoundly important aspects of human behaviour. These issues are pursued through discussion of the processes through which real and mythical outlaw heroes are romanticised, sentimentalised, sanitised, commodified and mythologised. The result is a new position in the continuing controversy over the existence the 'social bandit' that highlights the central role of mythology in the creation and perpetuation of outlaw heroes.
| Author | : Christopher Healy |
| Publisher | : Harper Collins |
| Total Pages | : 300 |
| Release | : 2012-05-01 |
| Genre | : Juvenile Fiction |
| ISBN | : 0062117440 |
Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.
| Author | : Carol S. Pearson |
| Publisher | : Harper Collins |
| Total Pages | : 419 |
| Release | : 2012-07-31 |
| Genre | : Psychology |
| ISBN | : 0062238000 |
"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.
| Author | : Margaret Hartwell |
| Publisher | : HOW Books |
| Total Pages | : 128 |
| Release | : 2012-09-13 |
| Genre | : Design |
| ISBN | : 9781440308185 |
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
| Author | : Don Reid |
| Publisher | : New Leaf Publishing Group |
| Total Pages | : 140 |
| Release | : 2002 |
| Genre | : Religion |
| ISBN | : 0892215267 |
With a gift for telling a story in a factual but folksy manner, Don Reid reflects on the lives of biblical people such as Abraham, Joseph, Esther and John the Baptist. Don lets us see a little bit of ourselves in the lives of these men and women and when you get down to it, they were not super-humans; they were just folks like you and me.
| Author | : Christopher Healy |
| Publisher | : Harper Collins |
| Total Pages | : 428 |
| Release | : 2014-04-29 |
| Genre | : Juvenile Fiction |
| ISBN | : 0062118501 |
The League of Princes returns in the hilariously epic conclusion to Christopher Healy's hit series, which Kirkus Reviews called "part screwball comedy, part sly wit, and all fun" in a starred review! Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You think you know those guys pretty well by now, don't you? Well, think again. Posters plastered across the thirteen kingdoms are saying that Briar Rose has been murdered—and the four Princes Charming are the prime suspects. Now they're on the run in a desperate attempt to clear their names. Along the way, however, they discover that Briar's murder is just one part of a nefarious plot to take control of all thirteen kingdoms—a plot that will lead to the doorstep of an eerily familiar fortress for a final showdown with an eerily familiar enemy.
| Author | : Robin McKinley |
| Publisher | : Open Road Media |
| Total Pages | : 274 |
| Release | : 2014-11-18 |
| Genre | : Young Adult Fiction |
| ISBN | : 1497673666 |
The Newbery Medal–winning author of The Hero and the Crown brings the Robin Hood legend to vivid life. Young Robin Longbow, subapprentice forester in the King’s Forest of Nottingham, must contend with the dislike of the Chief Forester, who bullies Robin in memory of his popular father. But Robin does not want to leave Nottingham or lose the title to his father’s small tenancy, because he is in love with a young lady named Marian—and keeps remembering that his mother too was gentry and married a common forester. Robin has been granted a rare holiday to go to the Nottingham Fair, where he will spend the day with his friends Much and Marian. But he is ambushed by a group of the Chief Forester’s cronies, who challenge him to an archery contest . . . and he accidentally kills one of them in self-defense. He knows his own life is forfeit. But Much and Marian convince him that perhaps his personal catastrophe is also an opportunity: an opportunity for a few stubborn Saxons to gather together in the secret heart of Sherwood Forest and strike back against the arrogance and injustice of the Norman overlords.
| Author | : James Patterson |
| Publisher | : Little, Brown |
| Total Pages | : 448 |
| Release | : 2020-03-30 |
| Genre | : Fiction |
| ISBN | : 0316428183 |
To Rory Yates being a Texas Ranger is about justice, but all of that changes when he is brought to a small southern town to help uncover the mysteries behind a local woman's death—only to discover corruption and lies. Texas Ranger Rory Yates is not keen for hero status. But it's unavoidable once his girlfriend, country singer Willow Dawes, writes a song about his bravery. Rory escapes his newfound fame when he's sent to the remote West Texas town of Rio Lobo, a municipality with two stoplights. And now, according to the Chief of Police, it has one too many Texas Rangers. Rio Lobo Detective Ariana Delgado is the one who requested Rory, and the only person who believes a local councilwoman's seemingly accidental death is a murder. Then Rory begins to uncover a tangle of small-town secrets, favors, and lies as crooked as Texas law is straight. To get to the truth before more people die, Rory is forced to take liberties with the investigation. The next ballad of Rory Yates may not be about a hero, but rather an outlaw song.
| Author | : Billy Joe Shaver |
| Publisher | : University of Texas Press |
| Total Pages | : 220 |
| Release | : 2005-03-01 |
| Genre | : Biography & Autobiography |
| ISBN | : 9780292706132 |
Willie Nelson says, "Billy Joe Shaver may be the best songwriter alive today." And legions of fans agree. "Honky Tonk Hero" is the story of a man who not only walked on the wild side and lived to tell about it, but also got it all down in songs that many people consider to be some of the finest country songs ever written.
