The Heritage Business
Author | : UCD Centre for Local & Heritage Studies |
Publisher | : |
Total Pages | : 0 |
Release | : 1993 |
Genre | : |
ISBN | : |
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Author | : UCD Centre for Local & Heritage Studies |
Publisher | : |
Total Pages | : 0 |
Release | : 1993 |
Genre | : |
ISBN | : |
Author | : Vanessa Ratten |
Publisher | : Springer Nature |
Total Pages | : 179 |
Release | : 2023-01-17 |
Genre | : Business & Economics |
ISBN | : 9811951497 |
This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders. In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.
Author | : James W. Schreier |
Publisher | : |
Total Pages | : 220 |
Release | : 1976 |
Genre | : United States |
ISBN | : |
Author | : Bruce Weindruch |
Publisher | : Rowman & Littlefield |
Total Pages | : 197 |
Release | : 2016-04-18 |
Genre | : Business & Economics |
ISBN | : 0761867562 |
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
Author | : Alex Groner |
Publisher | : New Word City |
Total Pages | : 453 |
Release | : 2016-01-15 |
Genre | : Business & Economics |
ISBN | : 1612309372 |
American business people have built the most creative and productive economy in world history. Here is the story of the men and women who made America - from Pilgrim traders to pioneers of the Industrial Revolution and the great innovators of the early twentieth century.
Author | : Sabina Korfmann |
Publisher | : Antique Collector's Club |
Total Pages | : 0 |
Release | : 2017-02 |
Genre | : Business enterprises |
ISBN | : 9789351941781 |
"This book features companies and institutions which have been active for at least two hundred years. The variety of companies presented is broad, and the organizational forms are diverse; some are still family-owned whilst others have different ownership structures."--Page [7].
Author | : Viola Brothers Shore |
Publisher | : |
Total Pages | : 306 |
Release | : 1921 |
Genre | : Short stories, American |
ISBN | : |