Guerrilla Marketing 101 Lab

Guerrilla Marketing 101 Lab
Author: Jay Conrad Levinson
Publisher: Morgan James Pub
Total Pages: 120
Release: 2005-01-30
Genre: Business & Economics
ISBN: 9781933596181

Workbook containing various workshop activities and projects.

Guerrilla Marketing

Guerrilla Marketing
Author: Alexander L. Fattal
Publisher: University of Chicago Press
Total Pages: 325
Release: 2018-12-10
Genre: Social Science
ISBN: 022659064X

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Internet Prophets

Internet Prophets
Author: Steve Olsher
Publisher: Morgan James Publishing
Total Pages: 325
Release: 2012-06-01
Genre: Business & Economics
ISBN: 1614482322

WARNING: You’re About To Tap Into Internet Gold! For the first time ever, 25 hand-selected, world-renown internet legends, such as Yanik Silver, Mike Koenigs, Mike Filsaime, Dan Hollings, Leslie Rohde, Marc Ostrofsky, and many others come together to reveal their proven step-by-step process for making millions online. "Internet Prophets" pulls back the curtain and takes you behind the scenes with some of the most successful internet strategists on the planet who not only share their path and expertise, but also the specific actions you must implement to take full advantage of the internet’s massive reach and profit potential. Gain extremely rare access into the mindset of internet royalty as they teach you powerful, actionable trade secrets that are seldom revealed; exactly what you must do online now and precisely HOW to do it; the keys to not just having an internet presence, but dominating your field; how to establish position to capitalize on the internet’s next big opportunity; and multiple proven monetization techniques that generate ridiculous cash flow. From Mobile to SEO, Product Launches to Social Media, and whether you’re a solopreneur, start-up, small-business owner, internet virgin, or internet professional, "Internet Prophets" provides the answers you need to exponentially explode your business and PROFIT like never before.

Guerrilla Marketing, 4th Edition

Guerrilla Marketing, 4th Edition
Author: Jay Conrad Levinson
Publisher: HarperCollins
Total Pages: 385
Release: 2007-05-22
Genre: Business & Economics
ISBN: 0547347669

NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

Revolution in the Revolution?

Revolution in the Revolution?
Author: Regis Debray
Publisher: Verso Books
Total Pages: 129
Release: 2017-11-07
Genre: Political Science
ISBN: 1786634031

Revolution in the Revolution? is a brilliant, pragmatic assessment of the situation in Latin America in the 1960s. First published in 1967, it became a controversial handbook for guerrilla warfare and revolution, read alongside Che’s own pamphlets, with which it can compete in terms of historical importance and insight to this day. Lucid and compelling, it spares no personage, no institution, and no concept, taking on not only Russian and Chinese strategies but Trotskyism as well. The year it was published, Debray was convicted of guerrilla activities in Bolivia and sentenced to thirty years in prison. He was released in 1970, following an international campaign, which included appeals by Jean-Paul Sartre, André Malraux, Charles de Gaulle and Pope Paul VI.

Revolutionary Guerrilla Warfare

Revolutionary Guerrilla Warfare
Author: Sam Charles Sarkesian
Publisher: Transaction Publishers
Total Pages: 656
Release: 1975-01-01
Genre: History
ISBN: 9780913750056

“Revolution” is a word that causes fear in some, exhilaration in others, and confusion in most. Originally used to describe a restoration, it eventually came to mean a sweeping, sudden attack on an existing order. Human history has borne witness to a variety of national and social revolutions—population revolution, revolution of ideas, technological revolution, and revolution in education. Simultaneously, there has been a proliferation of literature on revolution, armed struggle, and violence aimed at unseating policies and leadership of governments and societies. Revolutionary struggles are more than simply armed internal conflict; they involve the essence of the political system. The desire to make such phenomena understandable often leads to oversimplification. Attempts to encompass their multi-dimensional nature, on the other hand, can become immersed in complexities, ambiguities, and misinterpretations. The perspective of this classic volume, available in paperback for the first time, is that revolution is here to stay. Guerrilla warfare, according to Sarkesian, is a particularly useful strategy for the weak, the frustrated, the alienated, and seekers of power against existing regimes. The collected works in this volume examine the social roots of revolution, development of strategy and tactics, practice in city and countryside, dilemmas of attackers and defenders. The actors and thinkers collected and analyzed here range from leading political analysts, anthropologists, sociologists, historians, and officials as well as practitioners of guerrilla warfare. This core text with primary sources in the area of war, revolution, and insurgence develops an understanding of revolution, traces the growth of guerilla doctrine, and studies the specifics of revolutionary and counterrevolutionary guerilla warfare.

Revolutions: a Very Short Introduction

Revolutions: a Very Short Introduction
Author: Jack A. Goldstone
Publisher: Oxford University Press
Total Pages: 177
Release: 2023
Genre: History
ISBN: 0197666302

"In the 20th and 21st century revolutions have become more urban, often less violent, but also more frequent and more transformative of the international order. Whether it is the revolutions against Communism in Eastern Europe and the USSR; the "color revolutions" across Asia, Europe and North Africa; or the religious revolutions in Iran, Afghanistan, and Syria; today's revolutions are quite different from those of the past. Modern theories of revolution have therefore replaced the older class-based theories with more varied, dynamic, and contingent models of social and political change. This new edition updates the history of revolutions, from Classical Greece and Rome to the Revolution of Dignity in the Ukraine, with attention to the changing types and outcomes of revolutionary struggles. It also presents the latest advances in the theory of revolutions, including the issues of revolutionary waves, revolutionary leadership, international influences, and the likelihood of revolutions to come. This volume provides a brief but comprehensive introduction to the nature of revolutions and their role in global history"--

Year of the Heroic Guerrilla

Year of the Heroic Guerrilla
Author: Robert Vincent Daniels
Publisher: Harvard University Press
Total Pages: 292
Release: 1996
Genre: History
ISBN: 9780674964518

From Paris to Peking, from Saigon to Washington, the pillars of the postwar world tottered on the brink of collapse in 1968. This book is the first global analysis of that universal upheaval, from the Tet offensive and the abdication of Lyndon Johnson to the "cultural revolution" in China and the convention and riots in Mayor Daley's Chicago.

Revolution and Revolutionaries

Revolution and Revolutionaries
Author: Daniel Castro
Publisher: Boom Koninklijke Uitgevers
Total Pages: 278
Release: 1999
Genre: History
ISBN: 9780842026260

"A topflight scholarly reader on social revolution and its ideological and political origins in Latin America. Theis text explains how revolutionary movements have conditioned the activity of both the right and the left in the process of democratic development"--Richard E. Greenleaf, Professor Emeritus of Latin American History, Tulane University.