The Graphic Designers And Illustrators Guide To Marketing And Promotion
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| Author | : Maria Piscopo |
| Publisher | : Skyhorse Publishing Inc. |
| Total Pages | : 232 |
| Release | : 2004 |
| Genre | : Art |
| ISBN | : |
Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. * Advertising in Communication Arts and Graphic Design USA
| Author | : Catharine Slade-Brooking |
| Publisher | : Laurence King Publishing |
| Total Pages | : 427 |
| Release | : 2016-01-18 |
| Genre | : Design |
| ISBN | : 1780679807 |
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
| Author | : Editors Of Writers Digest Books |
| Publisher | : Penguin |
| Total Pages | : 520 |
| Release | : 2008-10-01 |
| Genre | : Art |
| ISBN | : 1582976546 |
Since 1975, Artist's & Graphic Designer's Market has been the most complete resource for fine artists, illustrators, designers and cartoonists who want to show and sell their work. This essential guide gives you completely updated contact and submission information for more than 1,500 art markets such as greeting card companies, magazine and book publishers, galleries, art fairs, ad agencies and more. Informative interviews with successful artists and art buyers offer advice on how to make contacts and succeed in the competitive art industry. You'll also discover valuable resources for obtaining grants, marketing and promoting their work, and networking with fellow artists.
| Author | : Sally Prince Davis |
| Publisher | : Betterway Books |
| Total Pages | : 156 |
| Release | : 1991 |
| Genre | : Art |
| ISBN | : |
Everything graphic artists and desktop publishers need to know to market and promote their art skills.
| Author | : Linda Cooper Bowen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 1999-03-08 |
| Genre | : Architecture |
| ISBN | : 9780471293149 |
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
| Author | : Julius Vitali |
| Publisher | : Simon and Schuster |
| Total Pages | : 432 |
| Release | : 2003-08-01 |
| Genre | : Art |
| ISBN | : 1581159870 |
Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.
| Author | : Michael Fleishman |
| Publisher | : Simon and Schuster |
| Total Pages | : 305 |
| Release | : 2012-01-13 |
| Genre | : Design |
| ISBN | : 1581159323 |
Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.
| Author | : Tad Crawford |
| Publisher | : Simon and Schuster |
| Total Pages | : 320 |
| Release | : 2010-02-23 |
| Genre | : Design |
| ISBN | : 1581157495 |
"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Tad Crawford |
| Publisher | : Simon and Schuster |
| Total Pages | : 224 |
| Release | : 2016-02-02 |
| Genre | : Business & Economics |
| ISBN | : 1621535061 |
The fourth edition of this popular guide contains twenty-nine of the most essential business and legal forms to meet the everyday needs of today’s illustrators. Updated throughout, new forms include a promissory note, releases, and an agreement to arbitrate. Each form is accompanied by step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists for making the best deal. Included are: Estimate • Confirmation of Assignment • Invoice • Illustrator-Agent Contract • Book Publishing Contract • Collaboration Contract • Contract for the Sale of an Artwork • Contract for Receipt and Holding of Artwork • Illustrator-Gallery Contract with Record of Consignment and Statement of Account • Licensing Contract to Merchandise Images • Release Form for Models • Property Release • Permission Form • Nondisclosure Agreement for Submitting Ideas • Copyright Transfer Form • Application for Copyright Registration of Artwork • License of Rights and Electronic Rights • Contract with an Independent Contractor • Trademark Application • Commercial Lease • Sublease • Lease Assignment The collection provides a password and link to a supplemental website, which contains all the discussed forms for both the PC and Mac platforms. Thorough discussions of legal issues relevant to the industry make this a must-read for any illustrator—established or starting out. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Mary Burzlaff Bostic |
| Publisher | : Penguin |
| Total Pages | : 528 |
| Release | : 2010-10-18 |
| Genre | : Art |
| ISBN | : 1599632586 |
THE TOOLS TO BUILD A SUCCESSFUL ART CAREER 2011 Artist's & Graphic Designer's Market is the must-have reference guide for emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design.This edition is packed with resources you can use including: • Complete, up-to-date contact information for more than 1,000 art markets, including, galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs and more • Articles on the business of freelancing - from basic copyright information to tips on promoting your work • Special features on economic survival as a freelance artist, finding work and maintaining business relationships, an insider's guide to the illustration industry, getting your work into galleries, photographing your artwork, and an interview with literary agent Anna Olswanger • Information on grants, residencies, organizations, publications and websites that offer support and direction for creative artists of all types
