The Golden Age of Advertising

The Golden Age of Advertising
Author: Steven Heller
Publisher: Taschen America Llc
Total Pages: 351
Release: 2006
Genre: Art
ISBN: 9783822850817

Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.

The Golden Age of Advertising-- the 50s

The Golden Age of Advertising-- the 50s
Author: Jim Heimann
Publisher: Taschen America Llc
Total Pages: 351
Release: 2005
Genre: Business & Economics
ISBN: 9783822840900

Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.

Window to the Future

Window to the Future
Author: Steve Kosareff
Publisher:
Total Pages: 184
Release: 2005-03-03
Genre: Body, Mind & Spirit
ISBN:

Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.

Hey Skinny!

Hey Skinny!
Author: Miles Beller
Publisher: Chronicle Books (CA)
Total Pages: 95
Release: 1995
Genre: Social Science
ISBN: 9780811808286

A Word from Our Sponsor

A Word from Our Sponsor
Author: Cynthia B. Meyers
Publisher: Fordham Univ Press
Total Pages: 513
Release: 2013-12-01
Genre: Social Science
ISBN: 0823253767

During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

Lights, Camera, Madison Avenue

Lights, Camera, Madison Avenue
Author: Robert Naud
Publisher: McFarland
Total Pages: 207
Release: 2016-02-11
Genre: Performing Arts
ISBN: 1476622566

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Nobody's Perfect

Nobody's Perfect
Author: Doris Willens
Publisher: CreateSpace
Total Pages: 202
Release: 2009-05-01
Genre: Business & Economics
ISBN: 9781442135260

The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations director of DDB

Madison Avenue and the Color Line

Madison Avenue and the Color Line
Author: Jason Chambers
Publisher: University of Pennsylvania Press
Total Pages: 332
Release: 2009-05-22
Genre: Business & Economics
ISBN: 9780812220605

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Spray the Bear

Spray the Bear
Author: Walter W. Bregman
Publisher:
Total Pages: 344
Release: 2001-10
Genre: Business & Economics
ISBN: 9781403306586

My first collection "Bottom of the Barrel", a collection of original, illustrated puns turned out to be a runway success. It was discovered that by tying six copies together a perfect airpane wheel chock was created. This collection is of puns and limericks, no illustrations. Just as Stephen Sondheim wants to be remembered for his lyrics, so too do I want to be known for my words.