Tobacco regulation forms a key part of responding to an acknowledged global epidemic. As tobacco regulation has intensified around the world, tobacco companies have used increasingly bold domestic and international legal challenges to defeat or delay stronger regulation. This volume offers a range of perspectives on these various legal challenges, exploring first the twin areas of international law that impact significantly on this field - international health law, and international trade and investment law - and then the different jurisdictional backgrounds in which tobacco regulation operates. Part I of the book introduces the World Health Organization (WHO) in the context of tobacco control, including the key instruments of the WHO Framework Convention on Tobacco Control (WHO FCTC) and the recently concluded Protocol to Eliminate Illicit Trade in Tobacco Products.6 Part II addresses the implications for tobacco control of international trade law and international investment law, including under the World Trade Organization (WTO), and bilateral and regional agreements for the liberalisation of trade and investment. In Part III, the book showcases the current state of regulating tobacco in several countries and regions around the world. While not every continent could be represented, each chapter provides insights into the kinds of legal and political battles being faced locally in the pursuit of tobacco regulation. Some areas face similar challenges, while others present unique circumstances.