The Glass Consumer
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Author | : Lace, Susanne |
Publisher | : Policy Press |
Total Pages | : 272 |
Release | : 2005-06-14 |
Genre | : Business & Economics |
ISBN | : 1861347359 |
We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. This book takes the debate beyond privacy issues, arguing that we are living in a world in which - more than ever before - our personal information defines our opportunities in life.
Author | : Lace, Susanne |
Publisher | : Policy Press |
Total Pages | : 273 |
Release | : 2005-06-14 |
Genre | : Political Science |
ISBN | : 184742127X |
We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. Governments and businesses collect and process our personal information on a massive scale. Everything we do, and everywhere we go, leaves a trail. But is this in our interests? The glass consumer appraises this relentless scrutiny of consumers' lives. It reviews what is known about how personal information is used and examines the benefits and risks to consumers. The book takes the debate beyond privacy issues, arguing that we are living in a world in which - more than ever before - our personal information defines our opportunities in life. This book is essential reading for anyone concerned with the future of information use, data protection and privacy. It will also appeal more widely to those with an interest in technology and society, social policy, consumption, marketing and business studies.
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Total Pages | : 0 |
Release | : 2005 |
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Author | : Tara-Nicholle Nelson |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 176 |
Release | : 2017-03 |
Genre | : Business & Economics |
ISBN | : 1626568847 |
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Author | : Sue Unerman |
Publisher | : Profile Books |
Total Pages | : 237 |
Release | : 2016-09-01 |
Genre | : Business & Economics |
ISBN | : 1782832807 |
Never mind the glass ceiling. In the workplace today there's a glass wall. Men and women can see each other clearly through the divide, but they don't speak the same language or have the same expectations. And as a result, women and their careers are suffering. With more women than ever in the workforce, but still too few in the boardroom, now is the time to address the assumptions and miscommunication holding women back. This book gives women the tools they need to master any situation. Drawing on Unerman and Jacob's own experience in male-dominated businesses, as well as over a hundred interviews with both men and women, The Glass Wall provides clear, smart and easy-to apply strategies for success. From unlocking ambition and developing resilience to nurturing creativity and getting noticed, these are the skills that everyone needs to learn to help break down that wall and create better workplaces for all.
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Publisher | : DIANE Publishing |
Total Pages | : 40 |
Release | : 1994-02 |
Genre | : |
ISBN | : 9780788104497 |
Describes factors affecting the current supply and demand for glass, and provides information on future market trends.
Author | : Russell Glass |
Publisher | : John Wiley & Sons |
Total Pages | : 228 |
Release | : 2014-11-24 |
Genre | : Business & Economics |
ISBN | : 1118889800 |
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Author | : Laura Frances Whitacre |
Publisher | : |
Total Pages | : 210 |
Release | : 2009 |
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Total Pages | : 706 |
Release | : 1928 |
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Total Pages | : 612 |
Release | : 1927 |
Genre | : Containers |
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