Women need other women for more than just superficial friendship. There is a deep desire for both conversation and connection that resonates in the soul of women. But with so much impersonal communication over email and cell phones, many women find themselves lacking the nourishment, encouragement and rejuvenation that face-to-face unhurried conversations offer. In The Friendship Factor, Brenda Poinsett explores the needs women have to connect conversationally for life enrichment, stress reduction and cooperative efforts such as ministries and missions and puts them into bite-size nuggets that can be shared over lunch by friends.