The Fortune Cookie Principle
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| Author | : Jennifer 8 Lee |
| Publisher | : Hachette+ORM |
| Total Pages | : 237 |
| Release | : 2008-02-01 |
| Genre | : Social Science |
| ISBN | : 0446511706 |
If you think McDonald's is the most ubiquitous restaurant experience in America, consider that there are more Chinese restaurants in America than McDonalds, Burger Kings, and Wendys combined. New York Times reporter and Chinese-American (or American-born Chinese). In her search, Jennifer 8 Lee traces the history of Chinese-American experience through the lens of the food. In a compelling blend of sociology and history, Jenny Lee exposes the indentured servitude Chinese restaurants expect from illegal immigrant chefs, investigates the relationship between Jews and Chinese food, and weaves a personal narrative about her own relationship with Chinese food. The Fortune Cookie Chronicles speaks to the immigrant experience as a whole, and the way it has shaped our country.
| Author | : Bernadette Jiwa |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Business development |
| ISBN | : 9781478394846 |
The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love
| Author | : Bernadette Jiwa |
| Publisher | : |
| Total Pages | : 181 |
| Release | : 2018 |
| Genre | : Competition |
| ISBN | : 9780994432810 |
"Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.
| Author | : Denise Lee Yohn |
| Publisher | : John Wiley & Sons |
| Total Pages | : 278 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 111861125X |
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
| Author | : Brad Schreiber |
| Publisher | : Blurb |
| Total Pages | : 224 |
| Release | : 2019-05-22 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781389705038 |
The hilarious, startling biography of Phil Proctor, the co-founder of the legendary satirical comedy group, the Firesign Theatre. Includes over 120 rare photos, illustrating his work in comedy recordings, TV, film and even the Broadway Stage.
| Author | : Michael Bull |
| Publisher | : WestBow Press |
| Total Pages | : 236 |
| Release | : 2010-06-02 |
| Genre | : Religion |
| ISBN | : 1449702627 |
Ever wish someone could give you a big handle on the entire Bible without years of study? Well, this book not only promises to give you that big handle—it will deliver on the promise. You should be asking, how is this possible? The Bible is one story told over and over again, with many variations on the same theme. This structure is the Bible’s DNA. This basic seven-point pattern is the heartbeat of the Creation. It is the cycle of a human day and a human life. It is the pattern of the Tabernacle. It is the process of agriculture. It undergirds the speeches and Laws of God. It orders the rise and fall of nations and empires. It is also the structure of our worship. It is the rhythm of Christ, and it will open the Bible for you like never before.
| Author | : Ayn Rand |
| Publisher | : Penguin |
| Total Pages | : 165 |
| Release | : 1964-11-01 |
| Genre | : Philosophy |
| ISBN | : 1101137223 |
A collection of essays that sets forth the moral principles of Objectivism, Ayn Rand's controversial, groundbreaking philosophy. Since their initial publication, Rand's fictional works—Anthem, The Fountainhead, and Atlas Shrugged—have had a major impact on the intellectual scene. The underlying theme of her famous novels is her philosophy, a new morality—the ethics of rational self-interest—that offers a robust challenge to altruist-collectivist thought. Known as Objectivism, her divisive philosophy holds human life—the life proper to a rational being—as the standard of moral values and regards altruism as incompatible with man's nature. In this series of essays, Rand asks why man needs morality in the first place, and arrives at an answer that redefines a new code of ethics based on the virtue of selfishness. More Than 1 Million Copies Sold!
| Author | : Carlos Gil |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 241 |
| Release | : 2019-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749497599 |
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
| Author | : Bernadette Jiwa |
| Publisher | : Penguin |
| Total Pages | : 210 |
| Release | : 2017-06-06 |
| Genre | : Business & Economics |
| ISBN | : 0735214131 |
Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.
| Author | : Geoffrey Wood |
| Publisher | : Waterbrook Press |
| Total Pages | : 322 |
| Release | : 2009 |
| Genre | : Fiction |
| ISBN | : 1400073448 |
Would you know if he did, if God really spoke to you– would it be booming from the heavens or just in your head? If it was in your head, how would you know if it was God or wasn’t? Is God speaking right now but we’re just not listening? And if God does tell you something…what would you do about it? Meet Parrish. He’s a regular guy, owns a coffee shop. He happens to be shooting the breeze with his buddies at the neighborhood Chinese buffet, talking about the dents in golf balls and such, when the discussion develops into a debate on whether or not God still speaks to people. When his friends skip out and he is left alone, Parrish tells God he's “all in.” Ready to listen, do what he’s told, and see what happens. Only moments later, back at his table, he opens his fortune cookie to find a surprise -- instead of a proverbial statement, he reads a directive from God. “Take the corner.” God, via cookie, sends him on this first step of a seemingly absurd adventure. His quest sends him to the corner bus stop, where he finds a dropped and forgotten letter, written in a desperate tone, to help those God brings across his path. There, Parrish befriends Audra, a nursing student who rides the bus home. And together they begin to follow the god cookie message, pursuing the random threads of the experiment, tying them together and discovering more about themselves than either ever imagined possible.
