The FORA Framework

The FORA Framework
Author: Edy Portmann
Publisher: Springer Science & Business Media
Total Pages: 220
Release: 2012-12-30
Genre: Business & Economics
ISBN: 3642332331

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area. ​

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
Author: Kumar, Anil
Publisher: IGI Global
Total Pages: 390
Release: 2015-10-27
Genre: Business & Economics
ISBN: 1466688092

Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher

Investigating Media Discourse

Investigating Media Discourse
Author: ANNE O'KEEFFE
Publisher: Routledge
Total Pages: 193
Release: 2006-09-27
Genre: Language Arts & Disciplines
ISBN: 1134219075

Investigating Media Discourse explores spoken interactions in the media, drawing on contemporary sources from the English speaking world including chat shows, radio phone-ins and political interviews with leaders such as Tony Blair and George W.Bush. The main theoretical framework used in this work is influenced by Goffman, where each media encounter is viewed as a three-way participation framework involving the broadcaster, interviewee and audience, all of whom shape the interaction. The spoken media interactions are analysed from this viewpoint to illustrate how they are managed, how pseudo-relationships are established and maintained and how ‘others’ are created. O’Keefe brings together methodologies of discourse analysis, conversation analysis and corpus linguistics allowing the media extracts to be explored from different perspectives whilst providing multiple insights. Investigating Media Discourse will appeal to students and researchers of applied linguistics, english language and media. Anne O’Keeffe is Lecturer in Applied Linguistics at the Department of English Language and Literature, Mary Immaculate College, University of Limerick, Ireland.

Big Data: Concepts, Methodologies, Tools, and Applications

Big Data: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2523
Release: 2016-04-20
Genre: Computers
ISBN: 1466698411

The digital age has presented an exponential growth in the amount of data available to individuals looking to draw conclusions based on given or collected information across industries. Challenges associated with the analysis, security, sharing, storage, and visualization of large and complex data sets continue to plague data scientists and analysts alike as traditional data processing applications struggle to adequately manage big data. Big Data: Concepts, Methodologies, Tools, and Applications is a multi-volume compendium of research-based perspectives and solutions within the realm of large-scale and complex data sets. Taking a multidisciplinary approach, this publication presents exhaustive coverage of crucial topics in the field of big data including diverse applications, storage solutions, analysis techniques, and methods for searching and transferring large data sets, in addition to security issues. Emphasizing essential research in the field of data science, this publication is an ideal reference source for data analysts, IT professionals, researchers, and academics.

Local Economic and Employment Development (LEED) Policy Guide on Legal Frameworks for the Social and Solidarity Economy

Local Economic and Employment Development (LEED) Policy Guide on Legal Frameworks for the Social and Solidarity Economy
Author: OECD
Publisher: OECD Publishing
Total Pages: 131
Release: 2023-03-20
Genre:
ISBN: 9264741186

The Policy Guide on Legal Frameworks for the Social and Solidarity Economy aims to support countries, regions and cities wishing to use legal frameworks as an appropriate lever to develop conducive social and solidarity economy (SSE) ecosystems. Building on data and information as well as good practice examples from over 33 countries, it provides step-by-step guidance, success factors and "pitfalls to avoid" to help policy makers.

The Economics of Small Businesses

The Economics of Small Businesses
Author: Giorgio Calcagnini
Publisher: Springer Science & Business Media
Total Pages: 235
Release: 2011-01-07
Genre: Political Science
ISBN: 3790826235

Is small still beautiful? The recent economic and financial crisis has shown that developed countries in which firms are smaller suffered the biggest GDP plunges. Today, economic growth depends more than in the past on sound and well-organized firms, which means more innovation, a better educated labor force, higher likelihood of access to financial resources and efficient investments. This does not mean the end of small-sized firms, but that they need to be different from the way they were in the past. This book provides an international perspective on analyses and policy recommendations for how small businesses can reinforce their role in modern economies.