The Focus Group Guidebook
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| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 238 |
| Release | : 2000-04-26 |
| Genre | : Medical |
| ISBN | : 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 120 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 0761908188 |
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
| Author | : Thomas L Greenbaum |
| Publisher | : SAGE |
| Total Pages | : 284 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761912538 |
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Family & Relationships |
| ISBN | : 9780761908173 |
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 126 |
| Release | : 1998 |
| Genre | : Medical |
| ISBN | : 9780761908203 |
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 140 |
| Release | : 1998 |
| Genre | : Reference |
| ISBN | : 9780761908210 |
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 130 |
| Release | : 1998 |
| Genre | : Medical |
| ISBN | : 9780761908197 |
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
| Author | : Madhavi Jayanthi |
| Publisher | : Corwin Press |
| Total Pages | : 156 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780761978190 |
This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making. It emphasizes practical and cost-effective ways to ensure accurate results. After defining the focus group, chapter 1 offers ways focus groups can be used in schools and reasons for using them. Chapter 2 discusses guidelines for selecting a moderator. Chapter 3 explains how to clarify the purpose of the focus group. Chapter 4 explains how to determine which participants to include in the focus groups. Chapter 5 examines strategies for scheduling the number, location, and duration of the focus groups. Chapter 6 considers choices about recording the discussion, remunerating participants, asking for participant releases, and having an advance organizer. Chapter 7 covers all aspects of recruiting participants. Chapter 8 examines the protocol for conducting the focus groups. Chapter 9 contains guidelines for moderating the group. Chapter 10 discusses the analysis of information gained and the writing of reports. Each chapter offers examples from past focus groups and reproducible checklists of activities that must be completed, as well as samples of forms, letters, and lists. Many topics are accompanied by a summary of differing opinions from the literature. (Contains 35 references.) (RKJ)
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 92 |
| Release | : 1997 |
| Genre | : Social Science |
| ISBN | : 9780761903437 |
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
| Author | : Matthias Huber |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2020-04-07 |
| Genre | : Psychology |
| ISBN | : 1000059480 |
Analyzing Group Interactions gives a comprehensive overview of the use of different methods for the analysis of group interactions. International experts from a range of different disciplines within the social sciences illustrate their step-by-step procedures of how they analyze interactions within groups and explain what kind of data and skills are needed to get started. Each method is discussed in the same, structured manner, focusing on each method’s strengths and weaknesses, its applicability and requirements, and the precise workflow to "follow along" when analyzing group interactions with the respective method. The analyzing strategies covered in this book include ethnographical approaches, phenomenology, content analysis, documentary method, discourse analysis, grounded theory, social network analysis, quantitative ratings, and several triangulative and mixed-method research designs. This volume is recommended for researchers at all levels that need guidance with the complex task of analyzing group interactions. The unified structure throughout the book facilitates comparison across the different methods and helps with deciding on the approach to be taken.
