The Focal Handbook Of Commercial Photography
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| Author | : Kirk Tuck |
| Publisher | : Amherst Media |
| Total Pages | : 276 |
| Release | : 2009-09-01 |
| Genre | : Photography |
| ISBN | : 1584285621 |
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
| Author | : Angela Faris Belt |
| Publisher | : Taylor & Francis |
| Total Pages | : 385 |
| Release | : 2014-06-20 |
| Genre | : Photography |
| ISBN | : 1136103252 |
Photography is a complex craft. Some excel at the technical side of image-making, focusing perfectly on the subject, releasing the shutter at just the right moment and making exposures with the precise amount of light. Others are artists and storytellers, capturing a fleeting moment in time which inspires a viewer to gaze upon an image and ponder its meaning. The best photographers are masters of both. In this highly visual, informative new book, Angela Faris Belt discusses the four crucial elements of photography that are essential for successful technical and conceptual image-making: .the photographic frame and its borders .quality of focus as determined by the aperture or lens .shutter speeds and their effects in relation to time and motion .the physical media used to create the aggregate image Step-by-step guidance including informative screen shots, traditional darkroom and Photoshop techniques, suggested exercises, and before and after images help both film and digital photographers improve their skills, learn new techniques, and better understand their craft. More than 300 stunning, full color images and portfolios featuring the work of over 40 prestigious artists provide visual inspiration as well as a gorgeous collection of artwork for photography enthusiasts.
| Author | : Douglas Hart |
| Publisher | : CRC Press |
| Total Pages | : 421 |
| Release | : 2012-10-12 |
| Genre | : Performing Arts |
| ISBN | : 1136049142 |
Veteran camera assistant Doug Hart describes in this comprehensive technical guide all of the important facets and duties of the first and second camera assistants' jobs. Whether it is feature films, episodic television, documentaries, commercials, or music videos, The Camera Assistant: A Complete Professional Handbook explains both the practice and theory behind it with a concentration on technique rather than equipment. In addition, personal anecdotes from the author's years behind and beside the camera provide insight into this demanding field. Key topics include film formats and aspect ratios, testing lenses and camera equipment, focus theory, film loading and labeling, scene blocking, marking actors, shooting tips, slating, paperwork, equipment maintenance, set etiquette, and finding work. This is not a camera equipment handbook; it is a comprehensive procedures manual which describes and explains the most important responsibilities of the camera assistant on the set, the theory behind the practice, and the methods that get the job done properly and keep the assistant frequently employed. Douglas C. Hart has been a freelance first-camera assistant on feature films, documentaries, television shows, and commercials for more than 20 years, including 10 years (and 10 films) as first-camera assistant to Gordon Willis, ASC, as well as work in 42 states and 26 foreign countries. His work includes Presumed Innocent, Hannah and Her Sisters, The Cosby Mysteries, and CBS's Central Park West. He is a member and former president of the International Photographers Local 644, IATSE, and teaches the Camera Assistant Workshops at the International Film and Television Workshops in Rockport, Maine.
| Author | : Todd Bigelow |
| Publisher | : CRC Press |
| Total Pages | : 188 |
| Release | : 2021-05-30 |
| Genre | : Photography |
| ISBN | : 1000387496 |
Grounded in real-life experiences and scenarios, this practical guide offers editorial, non-profit, foundation, and corporate photographers an honest and insightful approach to running a freelance photography business. Pulling from thirty years of experience as a freelance photographer, veteran Todd Bigelow presents a timely and detailed account of the methods and tactics best used to navigate and succeed in the profession. He explores the topics that define the business of freelancing, including: analyzing photography contracts; creating and maintaining an image archive; licensing for revenue; client development; registering for copyright; combating copyright infringement; and understanding tax issues, freelance business structures, and more. Chapters feature examples of real contract clauses and emails to better prepare readers for the practical daily activities that are essential to growing a success business. Likewise, Bigelow shares conversational anecdotes throughout to provide real insight into the world of freelancing. Based on the author’s sought-after Business of Photography Workshop, this book is an essential guide for emerging, mid-career, and experienced photographers interested in starting or improving their own freelance business.
| Author | : Lou Lesko |
| Publisher | : Course Technology Ptr |
| Total Pages | : 241 |
| Release | : 2007-10 |
| Genre | : Business & Economics |
| ISBN | : 9781598634068 |
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
| Author | : Richard D. Zakia |
| Publisher | : Taylor & Francis |
| Total Pages | : 306 |
| Release | : 2012-09-10 |
| Genre | : Photography |
| ISBN | : 1136088539 |
"Those of you who follow this blog know that Dr. Richard Zakia, former RIT professor, is one of my all time favorite photo gurus. We send each other pictures. We talk about looking into pictures - and not just looking at them. Big difference.. Dr. Richard Zakia, a.k.a. Dick, is the co-author, along with David Page, of Photographic Composition: A Visual Guide. These two dudes are also two of my favorite people."---Rick Sammon's blog "Covers all the tips needed to help photographers construct their own unique, outstanding images and is an outstanding 'must' for any collection."--CA Bookwatch
| Author | : Elizabeth Allen |
| Publisher | : Taylor & Francis |
| Total Pages | : 586 |
| Release | : 2012-11-12 |
| Genre | : Photography |
| ISBN | : 1136091092 |
The tenth edition of The Manual of Photography is an indispensable textbook for anyone who is serious about photography. It is ideal if you want to gain insight into the underlying scientific principles of photography and digital imaging, whether you are a professional photographer, lab technician, researcher or student in the field, or simply an enthusiastic amateur. This comprehensive guide takes you from capture to output in both digital and film media, with sections on lens use, darkroom techniques, digital cameras and scanners, image editing techniques and processes, workflow, digital file formats and image archiving. This iconic text was first published in 1890 and has aided many thousands of photographers in developing their own techniques and understanding of the medium. Now in full colour, The Manual of Photography still retains its clear, reader-friendly style and is filled with images and illustrations demonstrating the key principles. Not only giving you the skills and know-how to take stunning photographs, but will also allowing you to fully understand the science behind the creation of great images.
| Author | : Kirk Tuck |
| Publisher | : Amherst Media |
| Total Pages | : 391 |
| Release | : 2008-05-01 |
| Genre | : Photography |
| ISBN | : 1608951790 |
Packed with incredible images and step-by-step techniques, this book is a must have for commercial, wedding, and portrait photographers working on location who want to maximize their time behind the camera and minimize their time spent hauling cumbersome lighting equipment. The tips show how to select easily portable and versatile equipment for location shoots, cutting down on the packing and porting of expensive equipment. With techniques and information on the latest technology—including battery-powered flashes and accessories—this reference shows photographers how to work with smaller and lighter-weight lighting equipment without sacrificing quality. Whether shooting portraits, landscapes, or interiors, whether indoors or out, photographers will embrace the portable approach offered in this valuable resource.
| Author | : Robert Morrissey |
| Publisher | : Amherst Media |
| Total Pages | : 128 |
| Release | : 2013-09-01 |
| Genre | : Photography |
| ISBN | : 1608956334 |
From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.
| Author | : Andy Batt |
| Publisher | : CRC Press |
| Total Pages | : 402 |
| Release | : 2014-09-19 |
| Genre | : Photography |
| ISBN | : 1135041377 |
Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography Technical explanations about how photographic tools work—so you can connect knowledge to your practice and work more instinctively and creatively Key steps for improving digital workflow Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic process—from learning how far you can push your camera’s sensor to exploring the effects of neutral vs. creative color Interviews with technical and creative experts about developing skills and making images that matter
