The First Modern Campaign

The First Modern Campaign
Author: Gary Donaldson
Publisher: Rowman & Littlefield
Total Pages: 216
Release: 2007
Genre: Biography & Autobiography
ISBN: 9780742548008

The two men on the screen could not know what was to come in their lives, and what was to happen to a nation as elections went electric. Donaldson (history, Xavier U.) concentrates wisely on the political developments and the fine points of the first media-driven presidential election campaign, when both Kennedy and Nixon were feeling their way across a political and journalistic minefield. He covers the debates, of course, but also carefully examines the marketing of the candidates, the political and electoral fallout of campaign events, and the reasons why those haunting images are etched deep into every campaign since. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com).

American Reboot

American Reboot
Author: Will Hurd
Publisher: Simon and Schuster
Total Pages: 288
Release: 2023-03-14
Genre: Biography & Autobiography
ISBN: 1982160772

From former US Congressman and CIA Officer Will Hurd, a “how-to guide with a prescription for getting the nation on the right footing” (Politico) and “a clarion call for a major political pivot” (San Antonio Report) rooted in the timeless ideals of bipartisanship, inclusivity, and democratic values. “Hurd has the biography and the charisma and the God-given political chops to put the Republican Party—and the rest of the country—on notice.” —THE ATLANTIC It’s getting harder to get big things done in America. The gears of our democracy have been mucked up by political nonsense. To meet the era-defining challenges of the 21st century, our country needs a reboot. In American Reboot, Hurd, called “the future of the GOP” by Politico, provides a “detailed blueprint” (Robert M. Gates, Secretary of Defense, 2006–2011) for America grounded by what Hurd calls pragmatic idealism—a concept forged from enduring American values to achieve what is actually achievable. Hurd takes on five seismic problems facing a country in crisis: the Republican Party’s failure to present a principled vision for the future; the lack of honest leadership in Washington, DC; income inequality that threatens the livelihood of millions of Americans; US economic and military dominance that is no longer guaranteed; and how technological change in the next thirty years will make the advancements of the last thirty years look trivial. Hurd has seen these challenges up close. A child of interracial parents in South Texas, Hurd survived the back alleys of dangerous places as a CIA officer. He carried that experience into three terms in Congress, where he was, for a time, the House’s only Black Republican, representing a seventy-one percent Latino swing district in Texas that runs along 820 miles of the US-Mexico border. As a cyber security executive and innovation crusader, Hurd has worked with entrepreneurs on the cutting edge of technology to anticipate the shockwaves of the future. Hurd, who the Houston Chronicles calls “a refreshing contract to the panderers, petty demagogues, and political provocateurs who reign these days,” draws on his remarkable experience to present “a call to Americans to consider the most contentious issues of our times more holistically” (The Atlantic). He outlines how the Republican party can look like America by appealing to the middle, not the edges. He maps out how leaders should inspire rather than fearmonger. He forges a domestic policy based on the idea that prosperity should be a product of empowering people, not the government. He articulates a foreign policy where our enemies fear us and our friends love us. And lastly, he charts a forceful path forward for America’s technological future. We all know we can do better. It’s time to hit “ctrl alt del” and start the American Reboot.

The 1960 Presidential Election as the First Modern Campaign

The 1960 Presidential Election as the First Modern Campaign
Author: Lioba Frings
Publisher: Grin Publishing
Total Pages: 16
Release: 2017-06-26
Genre:
ISBN: 9783668465862

Essay from the year 2015 in the subject American Studies - Miscellaneous, grade: 2,5, Swansea University, language: English, abstract: The 1960 presidential election was in many ways different from the elections in previous decades. These immense changes regarding the general approach, the content and the use of media during the campaign and elections as well as the shift in focusing on image rather than on content seem to make this campaign the first modern one. Alongside changes in the Constitution of the United States of America whereby the Twenty-second Amendment, ratified in 1951, prohibited the president of the previous two terms Dwight D. Eisenhower "from running for a third term" the major innovation was the use of television as the predominant mass medium in John F. Kennedy's successful presidential campaign, less in the one of Richard Nixon, who rather focused on classic strategies, which will be discussed later on. With the two major presidential candidates debating on television and being broadcasted also via radio this election can surely be described as the first modern campaign for an election in the United States.

The Birth of Modern Politics

The Birth of Modern Politics
Author: Lynn Hudson Parsons
Publisher: Oxford University Press
Total Pages: 277
Release: 2009-05-01
Genre: History
ISBN: 0199837546

The 1828 presidential election, which pitted Major General Andrew Jackson against incumbent John Quincy Adams, has long been hailed as a watershed moment in American political history. It was the contest in which an unlettered, hot-tempered southwestern frontiersman, trumpeted by his supporters as a genuine man of the people, soundly defeated a New England "aristocrat" whose education and political résumé were as impressive as any ever seen in American public life. It was, many historians have argued, the country's first truly democratic presidential election. It was also the election that opened a Pandora's box of campaign tactics, including coordinated media, get-out-the-vote efforts, fund-raising, organized rallies, opinion polling, campaign paraphernalia, ethnic voting blocs, "opposition research," and smear tactics. In The Birth of Modern Politics, Parsons shows that the Adams-Jackson contest also began a national debate that is eerily contemporary, pitting those whose cultural, social, and economic values were rooted in community action for the common good against those who believed the common good was best served by giving individuals as much freedom as possible to promote their own interests. The book offers fresh and illuminating portraits of both Adams and Jackson and reveals how, despite their vastly different backgrounds, they had started out with many of the same values, admired one another, and had often been allies in common causes. But by 1828, caught up in a shifting political landscape, they were plunged into a competition that separated them decisively from the Founding Fathers' era and ushered in a style of politics that is still with us today.

Gilded Age Cato

Gilded Age Cato
Author: Charles W. Calhoun
Publisher: University Press of Kentucky
Total Pages: 289
Release: 2014-07-15
Genre: Biography & Autobiography
ISBN: 0813161797

Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.

The Timeline of Presidential Elections

The Timeline of Presidential Elections
Author: Robert S. Erikson
Publisher: University of Chicago Press
Total Pages: 221
Release: 2012-08-24
Genre: Political Science
ISBN: 0226922162

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Carnival Campaign

Carnival Campaign
Author: Ronald Shafer
Publisher: Chicago Review Press
Total Pages: 208
Release: 2016-09-01
Genre: History
ISBN: 161373543X

The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.

What It Takes

What It Takes
Author: Richard Ben Cramer
Publisher: Open Road Media
Total Pages: 1712
Release: 2011-08-02
Genre: Political Science
ISBN: 1453219641

Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR). Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, the anguish, and the emptiness of what may have been the last normal two-party campaign in American history” (Time). An up-close, in-depth look at six candidates—George H. W. “Poppy” Bush, Bob Dole, Joe Biden, Michael Dukakis, Richard Gephardt, and Gary Hart—this account of the 1988 US presidential campaign explores a unique moment in history, with details on everything from Bush at the Astrodome to Hart’s Donna Rice scandal. Cramer also addresses the question we find ourselves pondering every four years: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that allows them to throw their hat in the ring as a candidate for leadership of the free world? Exhaustively researched from thousands of hours of interviews, What It Takes creates powerful portraits of these Republican and Democratic contenders, and the consultants, donors, journalists, handlers, and hangers-on who surround them, as they meet, greet, and strategize their way through primary season chasing the nomination, resulting in “a hipped-up amalgam of Teddy White, Tom Wolfe, and Norman Mailer” (Los Angeles Times Book Review). With timeless insight that helps us understand the current state of the nation, this “ultimate insider’s book on presidential politics” explores what helps these people survive, what makes them prosper, what drives them, and ultimately, what drives our government—human beings, in all their flawed glory (San Francisco Chronicle).

Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century
Author: Dennis W. Johnson
Publisher: Routledge
Total Pages: 206
Release: 2011-01-31
Genre: Political Science
ISBN: 113596811X

So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.