The Film Marketing Handbook
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Author | : Mark Steven Bosko |
Publisher | : |
Total Pages | : 404 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780941188760 |
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Author | : Finola Kerrigan |
Publisher | : Routledge |
Total Pages | : 487 |
Release | : 2017-07-20 |
Genre | : Business & Economics |
ISBN | : 1317747046 |
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Author | : Marich, Robert |
Publisher | : SIU Press |
Total Pages | : 340 |
Release | : 2013 |
Genre | : Motion pictures |
ISBN | : 9780809387144 |
Author | : Annika Pham |
Publisher | : Indiana University Press |
Total Pages | : 200 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert G. Barnwell |
Publisher | : Taylor & Francis |
Total Pages | : 390 |
Release | : 2018-07-11 |
Genre | : Performing Arts |
ISBN | : 1351018051 |
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Author | : Jon Reiss |
Publisher | : Hybrid Cinema |
Total Pages | : 354 |
Release | : 2010-01-01 |
Genre | : Business & Economics |
ISBN | : 9780982576205 |
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Author | : John Durie |
Publisher | : |
Total Pages | : 192 |
Release | : 2000 |
Genre | : Performing Arts |
ISBN | : |
It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Author | : John J. Lee, Jr. |
Publisher | : Taylor & Francis |
Total Pages | : 215 |
Release | : 2012-11-12 |
Genre | : Performing Arts |
ISBN | : 1136050493 |
The Producer's Business Handbook provides a model for making a successful business of independent filmmaking. It will give you a comprehensive understanding of the business of entertainment and supply you with the information and tools you'll need to successfully engage all related aspects of global production and exploitation. The handbook also provides a global orientation to the relationships that the most successful producers have with the various participants in the motion picture industry. This includes how producers direct their relationships with domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors. It provides a thorough orientation to operating production development and single purpose production companies, from solicitation of literary properties through direct rights sales, and the management of global distribution relationships. Also presented is an in-depth discussion of the team roles needed to operate these companies, as well as how to attach and direct them. For those outside of the US, this book also includes information about how to produce successful films without government funding. This edition has been updated to include comprehensive information on the internal greenlighting process, government financing, and determining actual cost-of-money. It includes new simplified project evaluation tools, expediting funding and distribution. Together with its companion CD-ROM, which contains valuable forms and spreadsheets; tutorials; and samples, this handbook presents both instruction and worksheet support to independent producers at all levels of experience.
Author | : Robert Marich |
Publisher | : Taylor & Francis |
Total Pages | : 314 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 0240806875 |
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Author | : Jason E Squire |
Publisher | : CRC Press |
Total Pages | : 652 |
Release | : 2016-08-05 |
Genre | : Art |
ISBN | : 1317221591 |
Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.