Breeden's experience in sales growth through customer centric experiences and the role field service engineers become as trusted advisors is introduced with practical how to steps. A business guide to the field service industry! Expert Bruce A. Breeden explains his exclusive Field Service 7(SM) program, which defines tools to help field engineers (FSEs) and provides tips and tricks for the field service industry. He offers action items at the end of each chapter so that you can effectively and efficiently implement these new skills. The author presents his GRIP methodology, which explores how to interact with customers and maximize your business organization's results as a trusted advisor-thus leading to brand loyalty and satisfaction. Breeden's real-life success stories are guaranteed to inspire new and progressing FSEs into going the extra mile to maximize business performance. Learn what it takes to thrive in the booming field service industry with a veteran who wants to help you get started, succeed, and thrive!