The Establishment of Public Relations in Africa
Author | : Ikenna C. Offor |
Publisher | : |
Total Pages | : 61 |
Release | : 2003 |
Genre | : Public relations |
ISBN | : 9780954647001 |
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Author | : Ikenna C. Offor |
Publisher | : |
Total Pages | : 61 |
Release | : 2003 |
Genre | : Public relations |
ISBN | : 9780954647001 |
Author | : Albert A. Anani-Bossman |
Publisher | : Springer Nature |
Total Pages | : 279 |
Release | : 2023-07-19 |
Genre | : Social Science |
ISBN | : 3031327519 |
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Author | : Albert A. Anani-Bossman |
Publisher | : Springer Nature |
Total Pages | : 282 |
Release | : 2023-07-12 |
Genre | : Social Science |
ISBN | : 3031267044 |
This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.
Author | : Scott M. Cutlip |
Publisher | : Maskew Miller Longman |
Total Pages | : 366 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 225 |
Release | : 2014-11-06 |
Genre | : Business & Economics |
ISBN | : 1137404299 |
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Author | : Ronél S. Rensburg |
Publisher | : |
Total Pages | : 232 |
Release | : 1995 |
Genre | : Public relations |
ISBN | : 9780627021183 |
Offers a fresh insight into the practice of public relations from a development perspective in Southern Africa focusing specifically on public relations as a communication phenomenon and its role in corporate social investment. Contains case studies, chosen from an African perspective.
Author | : |
Publisher | : Pearson South Africa |
Total Pages | : 356 |
Release | : 2007 |
Genre | : Public relations |
ISBN | : 9781868914838 |
Author | : Ogechi Adeola |
Publisher | : Springer Nature |
Total Pages | : 258 |
Release | : 2022-10-03 |
Genre | : Business & Economics |
ISBN | : 3031072936 |
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
Author | : Anne W. Njathi |
Publisher | : Taylor & Francis |
Total Pages | : 223 |
Release | : 2024-06-07 |
Genre | : Business & Economics |
ISBN | : 1040039545 |
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.
Author | : D F du Plessis |
Publisher | : Juta and Company Ltd |
Total Pages | : 164 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780702155574 |
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.