The Epic Split
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Author | : Johan Nylander |
Publisher | : |
Total Pages | : 180 |
Release | : 2020-09-16 |
Genre | : |
ISBN | : |
"Concise, and highly entertaining."- Louis-Vincent Gave, CEO Gavekal Research "The Epic Split is packed full of great insights and anecdotes."- Rob Carnell, Chief Economist, Asia-Pacific, ING Bank "Essential reading."- Risto E J Penttilä, Secretary General, European Business Leaders' ConventionThis book is about the greatest break-up the world has ever seen.The conflict between the world's two biggest economies is far from being just about trade. It's a fierce and escalating battle between two ideologies. If the past decades were characterized by globalization, the next may well be all about decoupling: the disintegration of the relationship between the US and China. Companies are leaving China, no question. And consumers around the world say they prefer products not made there. It's clear that 'Made in China' is going out of fashion. However, this is not a book about the world going up in flames. It's about change and opportunities.For China, the conflict has given new urgency to the need to modernize its economy and become more self-reliant in technology. For international companies and for governments around the world, it has been a wake-up call to cut dependency on Chinese supply chains, against a backdrop of rising consumer skepticism toward China. The world's biggest maker of mobile phones, Samsung Electronics, recently closed down its last factory in China. More will follow. "Nylander does a superb job of unpacking the state of decoupling between US and China"- Paul Triolo, head of geotechnology at Eurasia Group"It was a pure pleasure reading his book. Highly relevant - and elegant."- Ulf Ohrling, founder and director Ohrling Advisory Ltd
Author | : Lesley Hazleton |
Publisher | : Anchor |
Total Pages | : 257 |
Release | : 2010-09-07 |
Genre | : History |
ISBN | : 0385523947 |
In this gripping narrative history, Lesley Hazleton tells the tragic story at the heart of the ongoing rivalry between the Sunni and Shia branches of Islam, a rift that dominates the news now more than ever. Even as Muhammad lay dying, the battle over who would take control of the new Islamic nation had begun, beginning a succession crisis marked by power grabs, assassination, political intrigue, and passionate faith. Soon Islam was embroiled in civil war, pitting its founder's controversial wife Aisha against his son-in-law Ali, and shattering Muhammad’s ideal of unity. Combining meticulous research with compelling storytelling, After the Prophet explores the volatile intersection of religion and politics, psychology and culture, and history and current events. It is an indispensable guide to the depth and power of the Shia–Sunni split.
Author | : Bryan Cook |
Publisher | : CRC Press |
Total Pages | : 200 |
Release | : 2015-12-22 |
Genre | : Art |
ISBN | : 1317329961 |
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook
Author | : Georgia-Zozeta Miliopoulou |
Publisher | : Taylor & Francis |
Total Pages | : 218 |
Release | : 2024-04-08 |
Genre | : Business & Economics |
ISBN | : 1003858627 |
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Author | : Tom Leinster |
Publisher | : Cambridge University Press |
Total Pages | : 193 |
Release | : 2014-07-24 |
Genre | : Mathematics |
ISBN | : 1139992856 |
At the heart of this short introduction to category theory is the idea of a universal property, important throughout mathematics. After an introductory chapter giving the basic definitions, separate chapters explain three ways of expressing universal properties: via adjoint functors, representable functors, and limits. A final chapter ties all three together. The book is suitable for use in courses or for independent study. Assuming relatively little mathematical background, it is ideal for beginning graduate students or advanced undergraduates learning category theory for the first time. For each new categorical concept, a generous supply of examples is provided, taken from different parts of mathematics. At points where the leap in abstraction is particularly great (such as the Yoneda lemma), the reader will find careful and extensive explanations. Copious exercises are included.
Author | : Robin Landa |
Publisher | : Simon and Schuster |
Total Pages | : 160 |
Release | : 2015-05-14 |
Genre | : Design |
ISBN | : 1440337632 |
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
Author | : Silvia Pilar Castro-Borrego |
Publisher | : Lexington Books |
Total Pages | : 276 |
Release | : 2014-12-24 |
Genre | : Social Science |
ISBN | : 0739191705 |
The development of new sexualities and gender identities has become a crucial issue in the field of literary and cultural studies in the first years of the twenty-first century. The roles of gender and sexual identities in the struggle for equality have become a major concern in both fields. The legacy of this process has its origins in the last decades of the nineteenth century and the twentieth century. The Victorian preoccupation about the female body and sexual promiscuity was focused on the regulation of deviant elements in society and the control of venereal disease; homosexuals, lesbians, and prostitutes’ identities were considered out of the norm and against the moral values of the time. The relationship between sexuality and gender identity has attracted wide-ranging discussion amongst feminist theorists during the last few decades. The methodologies of cultural studies and, in particular, of post-structuralism and post-colonialism, urges us to read and interpret different cultures and different texts in ways that enhance personal and collective views of identity which are culturally grounded. These readings question the postmodernist concept of identity by looking into more progressive views of identity and difference addressing post-positivist interpretations of key identity markers such as sex, gender, race, and agency. As a consequence, an individual’s identity is recognized as culturally constructed and the result of power relations. Identities on the Move: Contemporary Representations of New Sexualities and Gender Identities offers creative insights on pressing issues and engages in productive dialogue. Identities on the Move to addresses the topic of new sexualities and gender identities and their representation in post-colonial and contemporary Anglophone literary, historical, and cultural productions from a trans-national, trans-cultural, and anti-essentialist perspective. The authors include the views and concerns of people of color, of women in the diaspora, in our evermore multiethnic and multicultural societies, and their representation in the media, films, popular culture, subcultures and the arts.
Author | : |
Publisher | : Academic Press |
Total Pages | : 477 |
Release | : 1988-07-01 |
Genre | : Mathematics |
ISBN | : 0080874479 |
Author | : 50 Authors |
Publisher | : Jonathan Ball Publishers |
Total Pages | : 349 |
Release | : 2024-09-27 |
Genre | : Business & Economics |
ISBN | : 177644339X |
What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about delivering a message like, 'We hear you; let's build a sustainable future, together.' And how do you decide which aspect to market? Is it ... The product; The price; The place; The promotion; The people; The positioning; The process; The parable; The performance; The promise? OR, is it bits and pieces of all, or some, of the above? This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original '4Ps of Marketing' and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century. Start reading and make notes on what you can implement today to become a marketing maestro.
Author | : United States. Congress Senate |
Publisher | : |
Total Pages | : 2814 |
Release | : 1940 |
Genre | : |
ISBN | : |