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| Author | : Mary Hessler-Key |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 68 |
| Release | : 1998-03-15 |
| Genre | : Business & Economics |
| ISBN | : 9781576750643 |
From curiosity to balance, this book uses the traits common to entrepreneurs and cats to show readers how to improve their work life. 21 color illustrations.
| Author | : Tom Fonder |
| Publisher | : Andrews Mcmeel+ORM |
| Total Pages | : 82 |
| Release | : 2016-09-27 |
| Genre | : Humor |
| ISBN | : 1449480217 |
The only big-business tycoon boasting his own private executive litter box and luxury mega cat condo, the dashing Business Cat misses meetings because he’s stuck in trees, sends emails while napping on keyboards, and demands to be let out, then in, then out again. This debut volume of the popular online comic The Adventures of Business Cat collects all the fan favorites plus a generous bonus of all-new material, for value-added experience and high employee satisfaction. Cat lovers and office workers of the world: meet in the break room and unite!
| Author | : Tom Fonder |
| Publisher | : Andrews McMeel Publishing |
| Total Pages | : 150 |
| Release | : 2019-05-07 |
| Genre | : Comics & Graphic Novels |
| ISBN | : 152485395X |
After clawing his way to the top of the corporate world, Business Cat's professional standing is secure — or is it? Following a surprise audit from the IRS and some nefarious scheming by his executive rival, a business dog named Howard, things go downhill fast. Business Cat's exile from the C-suite isn't always pretty — he winds up in temp jobs, alleys, foster homes, and the kennel — but it is always entertaining. Author Tom Fonder's story of Business Cat's remarkable journey provides a thrilling conclusion to the series, and one office workers, cat lovers, and comics fans will cheer on to the finish.
| Author | : Edwin J. Nijssen |
| Publisher | : Routledge |
| Total Pages | : 164 |
| Release | : 2021-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1000436489 |
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
| Author | : Ariana Klepac |
| Publisher | : Rizzoli Publications |
| Total Pages | : 114 |
| Release | : 2016-10-04 |
| Genre | : Humor |
| ISBN | : 192541812X |
A hilarious guide to business from a stubborn ginger cat. Although the words productivity and cat might not often be seen in the same sentence, Office Cat somehow manages to claw himself and his fluffy Meow-nagement Team a tasty yearly profit in shrimp and catnip, while still getting his twenty hours of sleep a day. How does he do it? The answer is simple—employ a support staff of infatuated humans, who not only accept your every feline foible but downright adore them! However, as Office Cat demonstrates, humans still require careful handling—from dealing with their constant questioning of the value of weekly can-opening workshops to being mindful of their preference for your staying awake when they’re addressing you. Animal-loving work shirkers the world over will fall in love with Office Cat and his humorous business guide, which pokes fun at both the way cats see the world and the eagerness of humans to be at the beck and call of their furry overlords.
| Author | : Luke Sharpe |
| Publisher | : Simon and Schuster |
| Total Pages | : 160 |
| Release | : 2015-09 |
| Genre | : Juvenile Fiction |
| ISBN | : 1481447610 |
When Billy invents a device to allow people to know what their dogs and cats are trying to say, he learns that pets' thoughts are better left unsaid.
| Author | : Polly Dement |
| Publisher | : Univ. Press of Mississippi |
| Total Pages | : 418 |
| Release | : 2014-06-17 |
| Genre | : Business & Economics |
| ISBN | : 1626741239 |
The stories in Mississippi Entrepreneurs collectively draw attention to the tenacious and courageous journeys of Mississippi men and women who risk fortune and futures to create successful enterprises. Most tell “how they did it” uniquely and in their own words, bringing to life their entrepreneurial spirits. Family members and former colleagues pick up the storyline for legendary entrepreneurs who have passed on, recalling vividly the characteristics that set them apart from the competition. Usually a passion for creation inspired these go-getters—whether casting red-hot liquid steel into industrial products (Fred Wile, Meridian); constructing buildings (Roy Anderson III, Gulfport; Bill Yates Jr., Philadelphia; and William Yates III, Biloxi); making agricultural products grow (Janice and Allen Eubanks, Lucedale; and Mike Sanders, Cleveland); delivering and installing furniture (Johnnie Terry, Jackson); using technology to improve systems (John Palmer and Joel Bomgar, and Toni and Bill Cooley, Jackson; and Billy and Linda Howard, Laurel); expanding food operations (Dr. S. L. Sethi, Jackson; and Don Newcomb, Oxford); or sharing the sheer love of music (Hartley Peavey, Meridian), food (Robert St. John, Hattiesburg), art (Erin Hayne and Nuno Gonçalves Ferreira, Jackson), or books (John Evans, Jackson; and Richard Howorth, Oxford). Social and cultural entrepreneurs made their marks as well, including those focused on social justice (Martha Bergmark, Jackson); access to health care (Aaron Shirley, Jackson); and public education (Jack Reed, Tupelo). Few if any books have focused exclusively on this aspect of the state's history. Altogether the stories, accompanied by seventy black-and-white photographs, illustrate common traits, including plentiful vision, fierce drive, willingness to take risks and change for a better way, the ability to innovate, solve problems, and turn luck (both good and bad) to advantage. Most of these entrepreneurs generously share the rewards of their hard work and ingenuity with their communities.
| Author | : Kerry E. Hannon |
| Publisher | : John Wiley & Sons |
| Total Pages | : 272 |
| Release | : 2019-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1119547903 |
Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business • Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs • Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon • Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.
| Author | : Lene Foss |
| Publisher | : Routledge |
| Total Pages | : 316 |
| Release | : 2015-05-22 |
| Genre | : Business & Economics |
| ISBN | : 1317568931 |
Global recessions and structural economic shifts are motivating government and business leaders worldwide to increasingly look to "their" universities to stimulate regional development and to contribute to national competiveness. The challenge is clear and the question is pressing: How will universities respond? This book presents in-depth case narratives of ten universities from Norway, Finland, Sweden, UK, and the U.S. that have overcome significant challenges to develop programs and activities to commercialize scientific research, launch entrepreneurial degree programs, establish industry partnerships, and build entrepreneurial cultures and ecosystems. The universities are quite diverse: large and small; teaching and research focused; internationally recognized and relatively new; located in major cities and in emerging regions. Each case narrative describes challenges overcome, actions taken, and resulting accomplishments. This volume will be of interest to policymakers and university administrators as well as researchers and students interested in how different programs and activities can promote university entrepreneurship while contributing to economic growth in developed and developing economies.
