The Emergence Of A Mass Multimedia Market
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Author | : Peter Simonson |
Publisher | : University of Illinois Press |
Total Pages | : 282 |
Release | : 2010 |
Genre | : Language Arts & Disciplines |
ISBN | : 0252077059 |
This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form.
Author | : Margaret A. Blanchard |
Publisher | : Routledge |
Total Pages | : 2118 |
Release | : 2013-12-19 |
Genre | : History |
ISBN | : 1135917493 |
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author | : Irving Fang |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2016-03-30 |
Genre | : Performing Arts |
ISBN | : 9781138173743 |
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Debra L. Merskin |
Publisher | : SAGE Publications |
Total Pages | : 2169 |
Release | : 2019-11-12 |
Genre | : Business & Economics |
ISBN | : 1483375528 |
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author | : James B. Martin |
Publisher | : Nova Publishers |
Total Pages | : 292 |
Release | : 2002 |
Genre | : Social Science |
ISBN | : 9781590332627 |
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author | : Terhi Rantanen |
Publisher | : SAGE |
Total Pages | : 194 |
Release | : 2005 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780761973133 |
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author | : Lucy Küng |
Publisher | : SAGE |
Total Pages | : 202 |
Release | : 2008-05-14 |
Genre | : Language Arts & Disciplines |
ISBN | : 1446245667 |
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author | : Peyton Paxson |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 378 |
Release | : 2018-05-17 |
Genre | : Social Science |
ISBN | : 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Author | : Margaret A. Blanchard |
Publisher | : Routledge |
Total Pages | : 785 |
Release | : 2013-12-19 |
Genre | : History |
ISBN | : 1135917426 |
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author | : William L. Benoit |
Publisher | : Peter Lang Incorporated, International Academic Publishers |
Total Pages | : 172 |
Release | : 2020 |
Genre | : Consumers' preferences |
ISBN | : 9781433164262 |
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.