The Elderly Market
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| Author | : Florian Kohlbacher |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 514 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 3540753303 |
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
| Author | : Charles D. Schewe |
| Publisher | : |
| Total Pages | : 244 |
| Release | : 1985 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Robert S. Menchin |
| Publisher | : iUniverse |
| Total Pages | : 290 |
| Release | : 2000 |
| Genre | : Consumer behavior |
| ISBN | : 0595094759 |
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
| Author | : George P. Moschis |
| Publisher | : Springer Nature |
| Total Pages | : 352 |
| Release | : 2022-10-06 |
| Genre | : Business & Economics |
| ISBN | : 3031130979 |
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 192 |
| Release | : 2010-11-29 |
| Genre | : Medical |
| ISBN | : 0309158834 |
Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk from foodborne diseases and their nutritional needs change as they age. The IOM's Food Forum held a workshop October 29-30, 2009, to discuss food safety and nutrition concerns for older adults.
| Author | : Yuwa Wong |
| Publisher | : John Wiley & Sons |
| Total Pages | : 177 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0470822074 |
Yuwa Hendrick-Wong analyses how a convergence of increasing longevity, improving health status and compression of morbidity, and more flexible arrangement in the labour market will fundamentally alter how the elderly populations live and work in Asia.
| Author | : Barrie Gunter |
| Publisher | : Psychology Press |
| Total Pages | : 192 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9780415186445 |
First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 367 |
| Release | : 2016-11-08 |
| Genre | : Medical |
| ISBN | : 0309448093 |
Family caregiving affects millions of Americans every day, in all walks of life. At least 17.7 million individuals in the United States are caregivers of an older adult with a health or functional limitation. The nation's family caregivers provide the lion's share of long-term care for our older adult population. They are also central to older adults' access to and receipt of health care and community-based social services. Yet the need to recognize and support caregivers is among the least appreciated challenges facing the aging U.S. population. Families Caring for an Aging America examines the prevalence and nature of family caregiving of older adults and the available evidence on the effectiveness of programs, supports, and other interventions designed to support family caregivers. This report also assesses and recommends policies to address the needs of family caregivers and to minimize the barriers that they encounter in trying to meet the needs of older adults.
| Author | : Jeffrey A. Rhoades |
| Publisher | : Routledge |
| Total Pages | : 146 |
| Release | : 2018-10-24 |
| Genre | : Political Science |
| ISBN | : 131773310X |
First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 316 |
| Release | : 2008-08-27 |
| Genre | : Medical |
| ISBN | : 0309131952 |
As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprepared to meet their specific health needs. Retooling for an Aging America calls for bold initiatives starting immediately to train all health care providers in the basics of geriatric care and to prepare family members and other informal caregivers, who currently receive little or no training in how to tend to their aging loved ones. The book also recommends that Medicare, Medicaid, and other health plans pay higher rates to boost recruitment and retention of geriatric specialists and care aides. Educators and health professional groups can use Retooling for an Aging America to institute or increase formal education and training in geriatrics. Consumer groups can use the book to advocate for improving the care for older adults. Health care professional and occupational groups can use it to improve the quality of health care jobs.
