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| Author | : Julie Steelman |
| Publisher | : Cool Springs Press |
| Total Pages | : 175 |
| Release | : 2011-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1936487020 |
Conscious business owners and entrepreneurs must be highly skilled at selling their ideas, products and services. This book demystifies the sales process and shows that sharing our vision, expressing our mission and standing for what are possible are all acts of selling.
| Author | : Matthew Dixon |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2013-09-12 |
| Genre | : Business & Economics |
| ISBN | : 0698137582 |
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
| Author | : Matthew Dixon |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2013-09-12 |
| Genre | : Business & Economics |
| ISBN | : 1591845815 |
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
| Author | : June Ambrose |
| Publisher | : Simon and Schuster |
| Total Pages | : 230 |
| Release | : 2010-05-11 |
| Genre | : Health & Fitness |
| ISBN | : 1439114749 |
So you probably won't be attending your own movie premiere or collecting a Grammy Award this year. That doesn't mean you can't look like you're ready for the red carpet and fawning paparazzi. In Effortless Style, June Ambrose, the celebrity fashion stylist and designer who's shaped the looks of some of the biggest names in entertainment -- including Jay-Z, Missy Elliott, Kelly Ripa, and Mariah Carey -- reveals the industry secrets that can help anyone exude genuine star power, regardless of body type or budget. The key to looking and feeling like a celebrity lies in defining your own unique style and adapting it to each situation. The result is a look as natural as a second skin. In clear step-by-step instructions, Ambrose shows how people can improve the way they present themselves to the world, whether it's for a first date or an important meeting, and in turn boost their overall mood and self-confidence. Using examples from her work molding celebrities' images, she teaches women (and their men) how to define and enhance their look, with chapters devoted to topics such as knowing what clothes work for each body type, how to accessorize like a star, the importance of tailoring clothes so that an off-the-rack suit fits like a custom-made Armani, and much more. She offers tricks of the trade -- from choosing the perfect lingerie to handling bad hair days -- and provides a welcome list of wardrobe essentials and perennial fashion don'ts. With this must-have style guide every woman, whether girl next door or top executive, will be able to unleash her inner VIP -- effortlessly.
| Author | : Philip Mirowski |
| Publisher | : Science and Cultural Theory |
| Total Pages | : 480 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : |
A leading scholar of the history and philosophy of economic thought, Philip Mirowski argues that there has been a top-to-bottom transformation in how scientific research is organized and funded in Western countries over the past two decades and that these changes necessitate a reexamination of the ways that science and economics interact. Mirowski insists on the need to bring together the insights of economics, science studies, and the philosophy of science in order to understand how and why particular research programs get stabilized through interdisciplinary appropriation, controlled attributions of error, and funding restrictions. Mirowski contends that neoclassical economists have persistently presumed and advanced an "effortless economy of science," a misleading model of a self-sufficient and conceptually self-referential social structure that transcends market operations in pursuit of absolute truth. In the stunning essays collected here, he presents a radical critique of the ways that neoclassical economics is used to support, explain, and legitimate the current social practices underlying the funding and selection of "successful" science projects. He questions a host of theories, including the portraits of science put forth by Karl Popper, Michael Polanyi, and Thomas Kuhn. Among the many topics he examines are the social stabilization of quantitative measurement, the repressed history of econometrics, and the social construction of the laws of supply and demand and their putative opposite, the gift economy. In The Effortless Economy of Science? Mirowski moves beyond grand abstractions about science, truth, and democracy in order to begin to talk about the way science is lived and practiced today.
| Author | : Greg McKeown |
| Publisher | : Currency |
| Total Pages | : 274 |
| Release | : 2021-04-27 |
| Genre | : Business & Economics |
| ISBN | : 0593135644 |
NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.
| Author | : Frank J. Barrett |
| Publisher | : Harvard Business Press |
| Total Pages | : 228 |
| Release | : 2012-07-24 |
| Genre | : Business & Economics |
| ISBN | : 1422183955 |
What Duke Ellington and Miles Davis teach us about leadership How do you cope when faced with complexity and constant change at work? Here’s what the world’s best leaders and teams do: they improvise. They invent novel responses and take calculated risks without a scripted plan or a safety net that guarantees specific outcomes. They negotiate with each other as they proceed, and they don’t dwell on mistakes or stifle each other’s ideas. In short, they say “yes to the mess” that is today’s hurried, harried, yet enormously innovative and fertile world of work. This is exactly what great jazz musicians do. In this revelatory book, accomplished jazz pianist and management scholar Frank Barrett shows how this improvisational “jazz mind-set” and the skills that go along with it are essential for effective leadership today. With fascinating stories of the insights and innovations of jazz greats such as Miles Davis and Sonny Rollins, as well as probing accounts of the wisdom gleaned from his own experience as a jazz musician, Barrett introduces a new model for leading and collaborating in organizations. He describes how, like skilled jazz players, leaders need to master the art of unlearning, perform and experiment simultaneously, and take turns soloing and supporting each other. And with examples that range from manufacturing to the military to high-tech, he illustrates how organizations must take an inventive approach to crisis management, economic volatility, and all the rapidly evolving realities of our globally connected world. Leaders today need to be expert improvisers. Yes to the Mess vividly shows how the principles of jazz thinking and jazz performance can help anyone who leads teams or works with them to develop these critical skills, wherever they sit in the organization. Engaging and insightful, Yes to the Mess is a seminar on collaboration and complexity, against the soulful backdrop of jazz.
| Author | : S.C. Stephens |
| Publisher | : Simon and Schuster |
| Total Pages | : 520 |
| Release | : 2013-03-05 |
| Genre | : Fiction |
| ISBN | : 1476718202 |
The #1 New York Times bestselling book from new adult phenomenon S.C. Stephens—even a rock star’s life isn’t always perfect. Can love survive when life gets Reckless? When the band hits it big, Kiera and Kellan must ask themselves: Can their love for each other withstand the constant pressures of superstardom? The friendships they’ve formed, the new family they’ve found, and the history they’ve forged will all play a part in helping them navigate the turbulent waters of the band’s exploding popularity. A greedy executive hell-bent on success, a declining pop star looking for an edge, and a media circus that twists lies into truths are just some of the obstacles the lovers will have to overcome if they are going to remain together. Fame comes with a price—but will it cost Kiera and Kellan everything?
| Author | : Shonda Rhimes |
| Publisher | : Simon and Schuster |
| Total Pages | : 336 |
| Release | : 2015-11-10 |
| Genre | : Biography & Autobiography |
| ISBN | : 1476777098 |
The creator of "Grey's Anatomy" and "Scandal" details the one-year experiment with saying "yes" that transformed her life, revealing how accepting unexpected invitations she would have otherwise declined enabled powerful benefits.
| Author | : Will Williams |
| Publisher | : Simon and Schuster |
| Total Pages | : 291 |
| Release | : 2018-05-03 |
| Genre | : Health & Fitness |
| ISBN | : 1471167925 |
A GUIDE TO THE UNIQUE POWER OF BEEJA MEDITATION TO OVERCOME STRESS AND ANXIETY, HELPING US TO THRIVE. ‘Will’s meditation is a game changer. If you want to understand meditation more deeply and how you can harness the benefits, The Effortless Mind is where it’s at. I will be giving this important book to everyone I know.’ Jasmine Hemsley, author of The Art of Eating Well ‘Will makes meditation cool. Say hello to a clearer mind thanks to your new bulletproof technique to help you relax and unleash your best self.’ Madeleine Shaw, author of Get The Glow Daily life can feel like a fast-paced treadmill, leaving little time to unwind, re-charge and do what brings us joy. Meditation is a powerful way to hit the pause button, increase your energy and start to enjoy life more. The Effortless Mind is renowned meditation teacher Will Williams’s must-have guide for modern-day meditators. Suffering from chronic stress and insomnia, Will undertook years of research and training with leading experts from around the world, which led him to find the cure he was looking for in Beeja meditation. In The Effortless Mind, Will explains how his Vedic-inspired method of meditation has transformed the lives of his students – all of whom are busy people of all ages and all backgrounds. Their inspiring stories and the scientific research into meditation show the profound physical, mental and emotional benefits you can gain from such a simple daily practice, including more energy, better sleep, greater clarity, less anxiety and a happier outlook on life. More praise for The Effortless Mind: ‘Meditation can be a powerful tool in managing anxiety, stress and other common daily experiences that so many people seem to face and Vedic meditation with Will is one of the simplest forms of meditation there is, making it incredibly accessible for anyone to learn.’ Annie Clarke, author of Mind Body Bowl ‘I learnt how to meditate with Will Williams two years ago and since then so many things have changed. I have a life-long tool that has brought me calm, clarity and increased creativity and allowed me to far more effectively weather the storms of everyday life. Will is the most generous, warm and gracious teacher.’ Eminé Rushton, Wellbeing Director, Psychologies ‘Within a few months of learning to meditate with Will, I realised I was starting to have so many ideas for songs and books, as well as helping me with a busy schedule of touring and being a dad.’ Howard Donald, Take That ‘Beeja meditation is now part of my daily routine. It has been hugely beneficial in so many ways. Will is very supportive and nurturing and makes learning seem easy and fun. I feel extremely grateful this has come into my life.’ Cressida Bonas, actress ‘Will’s practical, non-woo-woo approach to meditation has enabled thousands of busy people to find a way to fit a regular practice into their lives.’ Lesley Thomas, The Times
