The Effects Of Promotion Stimuli On Consumer Purchase Behavior
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The Salience of Marketing Stimuli
Author | : Gianluigi Guido |
Publisher | : Springer Science & Business Media |
Total Pages | : 324 |
Release | : 2001-04-30 |
Genre | : Business & Economics |
ISBN | : 9780792373247 |
This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli
Author | : Ravi Kumar |
Publisher | : GRIN Verlag |
Total Pages | : 18 |
Release | : 2016-08-01 |
Genre | : Business & Economics |
ISBN | : 3656988579 |
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication “Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)”. This definition is widely used mostly everywhere. Consumer behavior doesn’t mean that it’s just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.
Applying Social Cognition to Consumer-Focused Strategy
Author | : Frank R. Kardes |
Publisher | : Psychology Press |
Total Pages | : 448 |
Release | : 2006-04-21 |
Genre | : Business & Economics |
ISBN | : 1135601801 |
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
1989 National Promotion Study
Author | : United Marketing Services (Lubbock, Tex.) |
Publisher | : |
Total Pages | : 32 |
Release | : 1989* |
Genre | : Sales promotion |
ISBN | : |
Promotion Dynamics
Author | : Scott A. Neslin |
Publisher | : Now Publishers Inc |
Total Pages | : 108 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1601982801 |
Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Consumer Behavior
Author | : Ayalla Ruvio |
Publisher | : John Wiley & Sons |
Total Pages | : 370 |
Release | : 2023-02-01 |
Genre | : Business & Economics |
ISBN | : 1119912415 |
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Consumer Psychology for Marketing
Author | : G. R. Foxall |
Publisher | : |
Total Pages | : 268 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Marketing Manipulation: A Consumer's Survival Manual
Author | : Michael Kamins |
Publisher | : World Scientific |
Total Pages | : 252 |
Release | : 2018-07-31 |
Genre | : Business & Economics |
ISBN | : 9813234725 |
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Organic Production and Food Quality
Author | : Robert Blair |
Publisher | : John Wiley & Sons |
Total Pages | : 297 |
Release | : 2012-01-03 |
Genre | : Technology & Engineering |
ISBN | : 0813812178 |
The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media ("if it bleeds, it leads") tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as "mad-cow" disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers' markets, supermarkets and specialty stores. Organic Production and Food Quality: A Down to Earth Analysis is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings. The title is a 'must-have' for everyone working within the food industry. Comprehensive explanation of organic production methods and effects on the safety and quality of foods Authoritative, unbiased and up-to-date examination of relevant global scientific research Answers the questions of whether organic food is more nutritious and/or more healthy