The Economic Value of Consumer Information
| Author | : Rulon D. Pope |
| Publisher | : |
| Total Pages | : 160 |
| Release | : 1984 |
| Genre | : Consumer education |
| ISBN | : |
The Economic Value Of Consumer Information
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The Economic Value of Information
| Author | : David B. Lawrence |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 405 |
| Release | : 2012-12-06 |
| Genre | : Business & Economics |
| ISBN | : 1461214602 |
The Scope of This Book Popular culture often refers to current times as the Information Age, classifying many of the technological, economic, and social changes of the past four deca:les under the rubric of the Information Revolution. But similar to the Iron Age be fore it, the description "Information Age" suggests the idea that information is a commodity in the marketplace, one that can be bought and sold as an item of value. When people seek to acquire information yet complain about information overload, and when organizations invest millions in information systems yet are unable to pinpoint the benefits, perhaps this reflects a difficulty with the as sessment of the value of this commodity relative to its cost, an inability to dis cern the useless from the useful from the wasteful. The Information Age requires us to assess the value, cost, and gain from information, and to do it from several different viewpoints. At the most elementary level is the individual who perceives a need for in formation-her current state of knowledge is insufficient and something needs to be understood, or clarified, or updated, or forecast. There is a universe of al ternative information sources from which to choose, some more informative than others, some more costly than others. The individual's problem is to evalu ate the alternatives and choose which sources to access. An organization comprising many information-seeking employees and agents must take a somewhat broader viewpoint.
Superior Customer Value
| Author | : Art Weinstein |
| Publisher | : Routledge |
| Total Pages | : 218 |
| Release | : 2018-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1351214322 |
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
The Economic Value of Consumer Information
| Author | : Rulon D. Pope |
| Publisher | : |
| Total Pages | : 149 |
| Release | : 1984 |
| Genre | : Consumer education |
| ISBN | : |
The Data Industry
| Author | : Chunlei Tang |
| Publisher | : John Wiley & Sons |
| Total Pages | : 217 |
| Release | : 2016-06-13 |
| Genre | : Mathematics |
| ISBN | : 111913840X |
Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry. It begins by explaining data resources and introduces the data asset. This book defines a data industry chain, enumerates data enterprises’ business models versus operating models, and proposes a mode of industrial development for the data industry. The author describes five types of enterprise agglomerations, and multiple industrial cluster effects. A discussion on the establishment and development of data industry related laws and regulations is provided. In addition, this book discusses several scenarios on how to convert data driving forces into productivity that can then serve society. This book is designed to serve as a reference and training guide for ata scientists, data-oriented managers and executives, entrepreneurs, scholars, and government employees. Defines and develops the concept of a “Data Industry,” and explains the economics of data to data scientists and statisticians Includes numerous case studies and examples from a variety of industries and disciplines Serves as a useful guide for practitioners and entrepreneurs in the business of data technology The Data Industry: The Business and Economics of Information and Big Data is a resource for practitioners in the data science industry, government, and students in economics, business, and statistics. CHUNLEI TANG, Ph.D., is a research fellow at Harvard University. She is the co-founder of Fudan’s Institute for Data Industry and proposed the concept of the “data industry”. She received a Ph.D. in Computer and Software Theory in 2012 and a Master of Software Engineering in 2006 from Fudan University, Shanghai, China.
The Experience Economy
| Author | : B. Joseph Pine |
| Publisher | : Harvard Business Press |
| Total Pages | : 276 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780875848198 |
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Consumer Protection in the Age of the 'Information Economy'
| Author | : Jane K. Winn |
| Publisher | : Routledge |
| Total Pages | : 476 |
| Release | : 2016-05-23 |
| Genre | : Law |
| ISBN | : 131716119X |
To date, there have been few theoretical inquiries into the relationship between the technological innovation and basic objectives of consumer protection laws. This book addresses this need by considering the impact of technological innovation on the foundations of consumer advocacy, contracting behaviour, control over intellectual capital and information privacy. The collection presents a unique and timely perspective on these issues. The authors, internationally renowned experts, from diverse areas such as consumer issues in technology markets, contract, and intellectual property provide a fresh perspective on these topics. Contributions provide novel approaches to the question of what consumer protection might consist of in the context of technological innovation. The book will be a valuable resource to academics and researchers in law and public policy and is easily accessible to graduate and undergraduate students working in these areas.
The Economics and Implications of Data
| Author | : Mr.Yan Carriere-Swallow |
| Publisher | : International Monetary Fund |
| Total Pages | : 50 |
| Release | : 2019-09-23 |
| Genre | : Computers |
| ISBN | : 1513514814 |
This SPR Departmental Paper will provide policymakers with a framework for studying changes to national data policy frameworks.
The Economic Value of Digital Disruption
| Author | : Vijay Kumar |
| Publisher | : Springer Nature |
| Total Pages | : 805 |
| Release | : 2023-10-28 |
| Genre | : Business & Economics |
| ISBN | : 9811981485 |
This book is a holistic impact study, replete with real-world examples, of digital transformation enhancing businesses and influencing managers' thinking. It links economic value with digital disruptions, arguing that these disruptions deliver economic benefits, boost shareholder value, and provide societal value. The central discourse is on the ability of digitization to make the world a better place to live in. The book analyses wealth creation due to digital disruption with a global span. It extensively incorporates anecdotal examples of disruptive digitization across countries, accentuating the impact of major digital disruptions. It is targeted at any professional interested in studying digitization's holistic impact. The book provides a discourse on digital topography to make business students industry-ready. Given the pervasive digital economy and a rapidly evolving business world, the book helps practicing managers better appreciate their digital environments. Management students who not only have to survive in this digital landscape but also thrive and chart out a lucrative career will benefit significantly from the book.
The Economic Value of Meta-Report Cards
| Author | : Guneet Kaur Nagpal |
| Publisher | : |
| Total Pages | : 47 |
| Release | : 2018 |
| Genre | : |
| ISBN | : |
Meta-Report cards are the product report cards that aggregate information from multiple public sources with the purported goal of easing consumer decision making. Whether and how these report cards are valuable to consumers remains unclear and forms the basis for this research. For the purpose, the authors use a revealed preferences approach with data from the U.S. automobile industry where U.S. News & World Report (USNWR) introduced a meta-report card in 2007 that synthesizes information from multiple public sources, such as J.D. Power, Kelly Blue Book, among many others. The authors conceptualize the introduction of this meta-report card as a natural experiment, with a pre-post (before 2007 and after 2006), treatment-control (brands rated and brands not rated) design. Complementing the USNWR ratings with data from multiple other sources, the authors estimate a nested logit demand model for brand choice with aggregate data and include the USNWR rating as an endogenous product characteristic. The results show that the presence of brands on USNWR meta-report card translates to societal benefit of $10.53 for an average consumer. On an average, one standard deviation improvement on USNWR ratings (measured on a 10-point scale with standard deviation of .58) enables a brand to charge $3560 more or save around $12 million on advertising. The results also provide evidence for search cost reduction and quality assurance as the underlying mechanism for the effect of meta-report card.
