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| Author | : Otto John Firestone |
| Publisher | : Routledge |
| Total Pages | : 195 |
| Release | : 2013-05-02 |
| Genre | : Business & Economics |
| ISBN | : 1136670211 |
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
| Author | : Otto John Firestone |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 9780203582435 |
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
| Author | : Frederic Wilfred Taylor |
| Publisher | : Routledge |
| Total Pages | : 154 |
| Release | : 2013-05-02 |
| Genre | : Business & Economics |
| ISBN | : 1136670491 |
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
| Author | : Max A. Geller |
| Publisher | : Routledge |
| Total Pages | : 353 |
| Release | : 2013-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1136663983 |
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
| Author | : W.A. Evans |
| Publisher | : Routledge |
| Total Pages | : 322 |
| Release | : 2013-05-02 |
| Genre | : Business & Economics |
| ISBN | : 113666601X |
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.
| Author | : Thomas Russell |
| Publisher | : Routledge |
| Total Pages | : 205 |
| Release | : 2013-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1136668810 |
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
| Author | : Walter Taplin |
| Publisher | : Routledge |
| Total Pages | : 163 |
| Release | : 2013-06-26 |
| Genre | : Business & Economics |
| ISBN | : 113666629X |
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.
| Author | : Geoffrey Jones |
| Publisher | : Routledge |
| Total Pages | : 208 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 131764381X |
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
| Author | : John A. Dawson |
| Publisher | : Routledge |
| Total Pages | : 380 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317647300 |
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
| Author | : G. S. Kindra |
| Publisher | : Routledge |
| Total Pages | : 245 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 131764669X |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
