Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The SAGE Handbook of the Digital Media Economy

The SAGE Handbook of the Digital Media Economy
Author: Terry Flew
Publisher: SAGE
Total Pages: 642
Release: 2022-09-23
Genre: Language Arts & Disciplines
ISBN: 152976212X

Debates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides an overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspective. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy

Evolving Entrepreneurial Education

Evolving Entrepreneurial Education
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
Total Pages: 524
Release: 2015-08-14
Genre: Business & Economics
ISBN: 1785602004

In this book, written by educators for educators, scholars from a variety of academic disciplines at Babson College share their experiences in inspiring the next generation of entrepreneurs. It offers unique insights into how self and contextual awareness is created and delivered.

Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)

Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)
Author: Xueming Yuan
Publisher: Springer Nature
Total Pages: 2133
Release: 2023-06-29
Genre: Computers
ISBN: 9464631724

This is an open access book.With the successful experience of the past 3 years, we believe that the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be an even greater success in 2023, and welcome all scholars and experts to submit their papers for the conference!The 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be held on January 13-15, 2023 in Zhengzhou, China. In the era of information explosion, there is no doubt that education is an important way of knowledge production, dissemination and diffusion. Education plays an important role in promoting human development and promoting the development of society and human knowledge. ICEKIM 2023 is to bring together innovative academics and industrial experts in the field of Education, Knowledge and Information Management to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Knowledge and Information Management and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Education, Knowledge and Information Management and related areas.

Essentials of Teaching and Integrating Visual and Media Literacy

Essentials of Teaching and Integrating Visual and Media Literacy
Author: Danilo M. Baylen
Publisher: Springer
Total Pages: 313
Release: 2015-04-23
Genre: Education
ISBN: 3319058371

This book focuses on how to effectively integrate the teaching and learning of visual and media literacies in K-12 and higher education. Not only does it address and review the elements and principles of visual design but also identifies, discusses and describes the value of media in learning diverse and challenging content across disciplines. Finally, this book provides a balanced treatment of how visual and media literacies support deep content learning, student engagement, critical thinking, creativity, problem solving, and production.

The Routledge Companion to Media Education, Copyright, and Fair Use

The Routledge Companion to Media Education, Copyright, and Fair Use
Author: Renee Hobbs
Publisher: Routledge
Total Pages: 377
Release: 2018-02-15
Genre: Law
ISBN: 1317268342

Media literacy educators rely on the ability to make use of copyrighted materials from mass media, digital media and popular culture for both analysis and production activities. Whether they work in higher education, elementary and secondary schools, or in informal learning settings in libraries, community and non-profit organizations, educators know that the practice of media literacy depends on a robust interpretation of copyright and fair use. With chapters written by leading scholars and practitioners from the fields of media studies, education, writing and rhetoric, law and society, library and information studies, and the digital humanities, this companion provides a scholarly and professional context for understanding the ways in which new conceptualizations of copyright and fair use are shaping the pedagogical practices of media literacy.

Digital Media, Youth, and Credibility

Digital Media, Youth, and Credibility
Author: Miriam J. Metzger
Publisher: MIT Press
Total Pages: 212
Release: 2008
Genre: Business & Economics
ISBN: 0262562324

The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten

Perspectives on Design and Digital Communication

Perspectives on Design and Digital Communication
Author: Nuno Martins
Publisher: Springer Nature
Total Pages: 239
Release: 2020-07-09
Genre: Architecture
ISBN: 3030496473

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.